Senior Marketing Executive

About the role

As a Senior Marketing Executive at Kainos, you will develop and own marketing plans, campaigns or content programs that fully align with commercial priorities and sales plans to support growth and ambitions for the Workday Services Practice.

Responsibilities

• Develop and manage strategy, plans and budgets – you will create, own and implement the strategy and marketing plan, aligned to commercial priorities, for BU/sector/product name/recruitment marketing.
• Manage your team you will ensure delivery is on time and within budget.
• Owning, creating and activating campaigns and content – you will create, or guide the creation by your team of, campaigns and marketing content to drive brand awareness/support recruitment campaigns/generate leads to feed sales.
• You will ensure effective implementation of campaigns across a variety of channels to achieve objectives.
• Utilising a range of techniques across your team including eDM, automation/nurtures, webinars, organic and paid social media, SEO/search, digital advertising and physical events.
• Reporting, accountability and ROI – you will drive marketing effectiveness and ROI reporting on campaigns and activities utilising a transparent approach via evaluation and analysis.
• Working with colleagues across Marketing Technology and Ops you will optimize effectiveness and cascade learning through your team.
• Strategic alliances with Partners – you will develop and foster strong relationships with key partners like Workday/Microsoft/AWS to shape your plans and activities, staying abreast of trends to identify new opportunities to drive commercial benefit.
• Working as a team with a focus on developing and managing others - you will proactively work and collaborate as part of the marketing team to deliver against overall OKRs.
• You’ll manage, coach and develop a small number of staff, with a focus on managing employee performance and assisting in their career development.
• You will build strong relationships with internal stakeholders of all levels across the business acting as a trusted advisor.

Requirements

• Significant relevant experience in marketing
• Professional qualification in marketing or specialised area (e.g. CIM)
• Experience in developing and implementing marketing/brand/communications campaigns that drive business results and meet objectives – from inception through to evaluation
• Demonstrable experience of marketing techniques including eDM, automation/nurtures, webinars, organic and paid social media, SEO/search, digital advertising and physical events; stays abreast of developments and willingness to coach/upskill team.
• Experience of working with sales/SDR teams to generate leads to fuel pipeline / subject-matter experts to generate communications and brand content
• Experience of using CRM and marketing automation
• A self-starter who is highly motivated, confident, focussed, disciplined with a drive to succeed, whilst upholding Kainos values
• Able to work in a team environment; can-do attitude
• Show resilience and persistence with the ability to learn from mistakes plus guidance and coaching from colleagues
• Capable manging the workload of self and team while operating in a highly competitive and pressurised environment while meeting deadlines in accordance with business requirements
• Strong interpersonal, verbal and written communication skills
• Ability to cultivate ideas, utilising creative writing while holding to branding and messaging direction and strategy
• Ability to think ‘outside the box’

Qualifications

• Degree or Higher in Marketing, Communications or a similar, relevant discipline
• Experience of owning marketing or content for an area of business, product, or project
• Experience with Marketo is highly desirable
• Understanding of generating leads and managing them
• Good knowledge or experience in the technology industry and understanding of trends in order to shape plans and content.