Senior Manager, Partner Communications

About the role

The Sr. Manager, Partner Communications is a strategic, high-visibility role for a seasoned communications leader who thrives in a builder’s environment and is someone who can look at a blank canvas and create something compelling, structured, and measurable.

Responsibilities

• Construct and execute a comprehensive, multi-channel partner communications strategy aligned to GTM priorities and revenue goals, spanning partner segmentation across OEMs, VARs, Agents, Resellers, and GSIs, establishing persona-based messaging frameworks for executive (C-suite), business, and technical audiences within partner organizations.
• Develop structured partner segmentation models based on partner type, tier, and lifecycle stage, defining tailored communication journeys that optimize messaging across the full partner funnel.
• Serve as the central communications lead for partner in AMER, working closely with Alliances, Channel Sales, Product Marketing, Field Marketing, PR, and Enablement teams to unify messaging, amplify partner value propositions, and ensure consistency and executional excellence.
• Influence senior leaders and key stakeholders to align on priorities, narrative, and timing, leading cross-functional initiatives through influence without direct authority.
• Oversee development and distribution of high-impact partner communications, including partner newsletters and emails, awards submissions, announcements, campaign toolkits and sales plays, and enablement content and product launch communications.
• Aid in KPI tracking across engagement and business impact, from open/click rates and engagement scores, to partner activation and enablement completion, to pipeline influenced and revenue contribution, using insights to continuously refine segmentation, cadence, and messaging effectiveness.
• Establish communication frameworks, governance models, and editorial calendars to reduce noise, improve partner experience, and ensure scalable, repeatable communication processes across regions and partner types.
• Partner with global campaign and product marketing teams to adapt enterprise campaigns for partner audiences, translating global go-to-market initiatives into partner-ready toolkits, messaging, and delivery assets that map to partner types, tiers, and routes to market, ensuring relevance and impact at every stage of the partner engagement cycle.

Qualifications

• 7-10 years of experience in content management or marketing, preferably in a multi-regional or global context
• Demonstrated expertise in copywriting, content editing, and managing editorial calendars
• Proven ability to write and localize content for various markets and channels
• Strong knowledge of data-driven campaign reporting and analytics
• Familiarity with marketing automation platforms such as Marketo
• Excellent collaboration skills with global, regional, and subregional teams