Senior Manager, Partner Communications

Your Role

As the Senior Manager, Partner Communications, you'll lead the development and execution of B2B marketing campaigns, partner enablement materials, and go-to-market strategies that deepen university relationships, drive growth at existing partners, and attract new institutional connections. In this role, you'll partner closely with Institutional Relations, Brand, Events, and the broader Strategic Engagement Team (SET) to translate institutional priorities into compelling campaigns, enablement materials, and partner marketing strategies that reinforce CEA CAPA's value to university partners.

What You’ll Do

• Partner Communications
  Lead the development and execution of partner-facing communications including newsletters, institutional announcements, event invitations, site visit communications, and strategic outreach campaigns.

• Messaging Frameworks & Campaign Narratives
  Develop messaging frameworks and campaign narratives that equip Institutional Relations to lead stronger strategic conversations with university partners.

• Clear, Compelling Narratives
  Create and deliver clear, compelling narratives that communicate student outcomes, institutional value, and CEA CAPA's global impact.

• Consistency Across Channels
  Ensure consistency of messaging, tone, and positioning across partner-facing channels and materials.

• Conference Follow-Up Campaign Strategy
  Own conference follow-up campaign strategy and execution for key industry events including NAFSA and Forum, converting event engagement into partner pipeline while supporting CEA CAPA's strategic presence at these events.

• Support Partner Engagement Strategies
  Support partner engagement strategies that increase participation in institutional events, site visits, and industry networking opportunities.

• B2B Campaign Toolkit
  Build and manage a B2B Campaign Toolkit for university partners, including email, SMS, and social templates, enabling institutions to independently recruit students into cohort, FYE, and custom program rosters.

• University Quotes & Case Studies
  Develop university quotes and case studies segmented by program type (standard, cohort, FYE, and custom) for use across campaigns, sales conversations, and partner marketing, in partnership with Institutional Relations.

• Segmented B2B Campaigns
  Develop and execute segmented B2B campaigns targeting net-new university prospects, existing partners for new program adoption, and FYE admissions audiences.

• Curated Partner Air Boards
  Build and maintain Curated Partner Air Boards tailored to university partner needs and program opportunities.

• Execution & Operations
  Manage day-to-day execution of partner facing initiatives, balancing multiple priorities in a fast-paced environment. Track performance and feedback on enablement materials and iterate based on partner input and business needs.

Preferred Qualifications

• Bachelor’s degree in Marketing, Communications, Public Relations, or a related field.

• 8+ years of progressive experience in B2B marketing, channel marketing, or enablement roles.

• Proven experience developing and executing multi-channel B2B marketing campaigns.

• Experience working closely with sales, partnerships, or relationship-driven teams.

• Strong writing and storytelling skills with the ability to simplify complex offerings.

• Ability to work in MCM system and send own emails.

• Hightly organized, execution-oriented, and comfortable operating as a hands-on contributor.

• Master’s degree in a related field.

• Experience in higher education, non-profit, or global organizations.

• Direct experience with crisis communications and media relations.

• International or cross-cultural communications experience.