Senior Manager, Partner Communications

Your Role

As the Senior Manager, Partner Communications, you'll lead the development and execution of B2B marketing campaigns, partner enablement materials, and go-to-market strategies that deepen university relationships, drive growth at existing partners, and attract new institutional connections. In this role, you'll partner closely with Institutional Relations, Brand, Events, and the broader Strategic Engagement Team (SET) to translate institutional priorities into compelling campaigns, enablement materials, and partner marketing strategies that reinforce CEA CAPA's value to university partners.

What You’ll Do

• Partner Communications
  Lead the development and execution of partner-facing communications including newsletters, institutional announcements, event invitations, site visit communications, and strategic outreach campaigns.
  Develop messaging frameworks and campaign narratives that equip Institutional Relations to lead stronger strategic conversations with university partners.
  Create and deliver clear, compelling narratives that communicate student outcomes, institutional value, and CEA CAPA's global impact.
  Ensure consistency of messaging, tone, and positioning across partner-facing channels and materials.
  Own conference follow-up campaign strategy and execution for key industry events including NAFSA and Forum, converting event engagement into partner pipeline while supporting CEA CAPA's strategic presence at these events.

• Go-to-Market & Materials
  Build and manage a B2B Campaign Toolkit for university partners, including email, SMS, and social templates, enabling institutions to independently recruit students into cohort, FYE, and custom program rosters.
  Develop university quotes and case studies segmented by program type (standard, cohort, FYE, and custom) for use across campaigns, sales conversations, and partner marketing, in partnership with Institutional Relations.
  Develop and execute segmented B2B campaigns targeting net-new university prospects, existing partners for new program adoption, and FYE admissions audiences.
  Build and maintain a segmented university reference database (standard, cohort, FYE, and custom programs) in partnership with Institutional Relations.
  Develop and maintain Curated Partner Air Boards tailored to university partner needs and program opportunities.
  Maintain organized repositories of B2B marketing assets and templates.

• Cross-Functional Collaboration
  Partner cross-functionally to identify initiatives, updates, and opportunities requiring proactive university communication and engagement
  Collaborate with the Events team to ensure industry events, conferences, and partner engagements are optimized for institutional audiences.
  Work cross-functionally with Brand, Digital, and Lifecycle Marketing to ensure alignment across broader marketing initiatives while maintaining a strong institutional partner perspective.
  Partners closely within SET to ensure partner-facing collateral works well for on-campus activations.

• Execution & Operations
  Manage day-to-day execution of partner facing initiatives, balancing multiple priorities in a fast-paced environment.
  Track performance and feedback on enablement materials and iterate based on partner input and business needs.
  Collaborate with Events team on key industry events to ensure they are optimized for the partner / university audiences.

Preferred Qualifications

• Bachelor’s degree in Marketing, Communications, Public Relations, or a related field.
• 8+ years of progressive experience in B2B marketing, channel marketing, or enablement roles.
• Proven experience developing and executing multi-channel B2B marketing campaigns.
• Experience working closely with sales, partnerships, or relationship-driven teams.
• Strong writing and storytelling skills with the ability to simplify complex offerings.
• Ability to work in MCM system and send own emails.
• Hightly organized, execution-oriented, and comfortable operating as a hands-on contributor.
• Master’s degree in a related field.
• Experience in higher education, non-profit, or global organizations.
• Direct experience with crisis communications and media relations.
• International or cross-cultural communications experience.