Senior Manager, Paid Media

About the role

Sanity.io is seeking a Senior Manager, Paid Media to lead the company's paid media program. The ideal candidate will manage a $5M+ annual budget, oversee a team of contractors, and coordinate with demand generation, ABX, and RevOps.

Responsibilities

• Build and lead the team: Manage two paid media contractors from day one, with a plan to convert them to full-time hires by January, and grow the team to 2-3 people within the first 12 months.
• Own paid media strategy and budget: Plan, allocate, and manage a $5M+ annual budget across various platforms including LinkedIn, Meta, YouTube, Google, Reddit, TikTok, DSP, and DOOH.
• Manage agencies and contractors: Brief, steer, and hold external partners accountable. Set the strategy and testing agenda; they execute.
• Run paid social as a primary channel: Build audience strategies, creative testing frameworks, and campaign architectures for LinkedIn, Meta, YouTube, Reddit, and TikTok.
• Build the infrastructure: Stand up measurement frameworks, attribution models, tagging systems, and reporting dashboards. Ensure the plumbing exists and build it if necessary.
• Work with RevOps and marketing ops to close the loop between ad spend and pipeline.
• Run structured experimentation at scale: Design and execute testing programs across creative, audiences, and channel mix. Document what works, kill what doesn’t, and share findings across the org.
• Use AI to sharpen performance: Show how AI fits into your workflow and where it gives you an edge.
• Drive full-funnel programs: Campaigns that serve the entire buyer journey, from awareness through demo requests and pipeline acceleration. Coordinate with demand gen, ABX, content, and sales.
• Report on what matters: Translate platform metrics into business outcomes such as pipeline generated, cost per opportunity, and influenced revenue.

Requirements

• 8+ years in B2B paid media, managing $5-10M+ annual budgets, with at least 2+ years of experience managing a team.
• Deep expertise in paid social (LinkedIn, Meta, YouTube, Reddit, TikTok) and working knowledge of Google Ads, DSP, and DOOH.
• Experience managing agencies and contractors. Write sharp briefs, set KPIs, and course-correct when performance drifts.
• Built and run structured experimentation programs across creative, audiences, and channel mix at scale.
• Built paid media infrastructure: attribution, naming conventions, tagging, reporting.
• Demonstrated use of AI in paid media: bidding optimization, performance analysis, creative production, audience segmentation. Walk us through specific examples of how AI has improved your results.
• Strong communicator who can present to leadership and align cross-functional partners.

Qualifications

• Familiarity with B2B SaaS or developer tools, longer sales cycles, and buying committees.

Skills

• Paid media experience in developer tools, content platforms, or technical infrastructure.
• Familiarity with ABM platforms (Demandbase, 6sense) and account-based motions.
• Scaled a paid program from early stage to mature, multi-channel operation.
• Built AI-assisted workflows that go beyond platform defaults (e.g., custom models for bid management, AI-driven creative testing, automated budget reallocation).
• Experience with Salesforce or HubSpot for closed-loop reporting.

Benefits

A highly skilled, inspiring, and supportive team
Positive, flexible, and trust-based work environment that encourages long-term professional and personal growth
Global, multi-culturally diverse group of colleagues and customers
Comprehensive health plans and perks
Healthy work-life balance that accommodates individual and family needs
Location-based salary and competitive stock options program

Pay

Competitive salary and equity package

Schedule

Full-time