Senior Manager, Paid Media

Key Responsibilities

• Plan and Execute Paid Media Campaigns
• Build, launch, and manage paid media campaigns across Meta, LinkedIn, YouTube, TikTok, X, programmatic audio, and other emerging channels.
• Avoid inaccurate targeting, budgeting, and delivery settings to meet business objectives.
• Optimize Campaigns for Performance
• Maintain accurate campaign performance data and adjust bids, targeting, and creative placements as needed.
• Ensure campaigns are pacing correctly to deliver impressions, conversions, or other defined KPIs.
• Track and Report Campaign Results
• Implement proper tracking and measurement strategies, including pixel/tag management.
• Provide detailed performance reports, highlighting insights, trends, and actionable recommendations.
• Identify opportunities for testing and improving campaign ROI.
• Collaborate with Cross-Functional Teams
• Work with the Creative team to ensure ad assets meet platform specs and are optimized for performance.
• Partner with Sales to align paid media strategies with client goals and revenue targets.
• Communicate campaign progress, results, and optimization opportunities across departments.

Qualifications

• 5+ years of experience managing paid media campaigns (agency or in-house).
• Strong understanding of paid media platforms (Meta Ads Manager, Google Ads/YouTube, LinkedIn Campaign Manager, programmatic DSPs).
• Proven track record of meeting or exceeding performance goals.
• Comfortable interpreting data and making optimization decisions quickly.
• Experience with analytics tools (Google Analytics, platform dashboards, etc.) and pixel/tag management.
• Strong organizational skills, attention to detail, and ability to manage multiple campaigns simultaneously.
• Excellent communication skills for working cross-functionally with Sales, Content, Creative, and other stakeholders.

Preferred Skills

• Experience with programmatic audio platforms (Spotify, Pandora, or similar).
• Familiarity with marketing automation platforms and CRM systems.
• Certification(s) in Google Ads, Meta Blueprint, and/or LinkedIn Marketing.

About Us

As a diversified media company and a leading provider of local news and sports, Sinclair, Inc. (Nasdaq: SBGI) owns, operates, and/or provides services to 177 television stations in 79 markets affiliated with all major broadcast networks; owns Tennis Channel, the premium destination for tennis enthusiasts; and multicast networks CHARGE, Comet, ROAR and The Nest. Sinclair’s AMP Media produces a growing portfolio of digital content and original podcasts. Additional information about Sinclair can be found at www.sbgi.net.

About The Team

The life-blood of our organization is our people. We have a compelling story, a goal-oriented culture, and we take really good care of people. How good? Here is a glimpse: great benefits, open door policy, upward mobility and a strong desire to see you succeed. Ready to be part of a winning team? Let’s talk.

Pay

The base salary compensation range for this role is $90,000 to $120,000. Final compensation for this role will be determined by various factors such as a candidates’ relevant work experience, skills, certifications, and geographic location.

Benefits

Full time positions are eligible for benefits that include participation in a retirement plan, life and disability insurance, health, dental and vision plans, flexible spending accounts, sick leave, vacation time, personal time, parental leave and employee stock purchase plan.