Senior Manager, Paid Media

About the role

Sanity.io is seeking a Senior Manager, Paid Media to lead the company's paid media program. The ideal candidate will manage a $5M+ annual budget, coordinate with internal teams like demand gen, ABX, and RevOps, and build and lead a paid media team.

Responsibilities

• Build and lead the paid media team, managing two contractors from day one and growing the team to 2-3 people within the first year.
• Own the paid media strategy and budget, planning, allocating, and managing a $5M+ annual budget across various channels.
• Manage agencies and contractors, setting the strategy and testing agenda while overseeing their execution.
• Run paid social as a primary channel, building audience strategies, creative testing frameworks, and campaign architectures.
• Stand up measurement frameworks, attribution models, tagging systems, and reporting dashboards to track and optimize performance.
• Drive full-funnel programs that serve the entire buyer journey, coordinating with demand gen, ABX, content, and sales.
• Report on what matters, translating platform metrics into business outcomes such as pipeline generated, cost per opportunity, and influenced revenue.

Requirements

• 8+ years in B2B paid media, managing $5-10M+ annual budgets, with at least 2+ years of experience managing a team.
• Deep expertise in paid social (LinkedIn, Meta, YouTube, Reddit, TikTok) and working knowledge of Google Ads, DSP, and DOOH.
• Experience managing agencies and contractors, writing sharp briefs, setting KPIs, and course-correcting when performance drifts.
• Built and run structured experimentation programs across creative, audiences, and channel mix at scale.
• Built paid media infrastructure, including attribution, naming conventions, tagging, reporting.
• Demonstrated use of AI in paid media, including bidding optimization, performance analysis, creative production, and audience segmentation.
• Strong communicator who can present to leadership and align cross-functional partners.

Qualifications

• Familiar with B2B SaaS or developer tools, longer sales cycles, and buying committees.
• Paid media experience in developer tools, content platforms, or technical infrastructure.
• Familiarity with ABM platforms (Demandbase, 6sense) and account-based motions.
• Scaled a paid program from early stage to mature, multi-channel operation.
• Built AI-assisted workflows that go beyond platform defaults (e.g., custom models for bid management, AI-driven creative testing, automated budget reallocation).
• Experience with Salesforce or HubSpot for closed-loop reporting.

Benefits

A highly skilled, inspiring, and supportive team, positive and flexible work environment, comprehensive health plans and perks, and a healthy work-life balance that accommodates individual and family needs.

Pay

Location-based salary and competitive stock options program.

Schedule

Full-time position.