Senior Manager, Paid Influencer Strategy

About the role

The Senior Manager, Paid Influencer Strategy at Caraway is responsible for developing the long-term roadmap for creator partnerships, identifying scalable growth opportunities, and driving measurable business impact through strategic investments across Instagram, YouTube, and emerging platforms. This role combines deep creator economy expertise with strong business acumen and a performance-oriented mindset.

Responsibilities

• Own the paid influencer roadmap, strategy, and performance against growth goals
• Develop testing frameworks across creators, content formats, platforms, and audience segments
• Identify new opportunities to drive incremental customer acquisition and revenue
• Stay ahead of creator economy trends and recommend strategic investments
• Manage channel forecasting, budget allocation, and performance targets
• Optimize creator mix, partnerships, and investment strategy to improve efficiency and scale
• Deliver executive-ready reporting, insights, and recommendations
• Build and manage a diversified creator portfolio across platforms and tiers
• Lead negotiations for creator partnerships, usage rights, and long-term agreements
• Develop scalable partnership frameworks that balance brand and performance objectives
• Partner closely with Brand, Growth, Creative, and Product teams to support launches and business priorities

Qualifications

• 5+ years of experience in influencer marketing and creator partnerships
• Proven experience owning and scaling a paid influencer channel with measurable revenue and acquisition impact
• Experience owning influencer partnerships at scale from start to finish
• Strong understanding of performance marketing, attribution, incrementality, and measurement methodologies
• Experience managing significant influencer budgets and making investment decisions based on business performance
• Exceptional analytical and problem-solving skills with the ability to connect channel performance to broader business outcomes
• Deep knowledge of the creator economy, platform ecosystems, and emerging social trends
• Experience with analytics and reporting tools (Omni preferred)
• Thrives in a fast-paced, entrepreneurial environment and is motivated by building scalable growth programs

Skills

• Strategic marketer with deep creator economy expertise and strong business acumen
• Comfortable operating at both strategic and tactical levels
• Natural curiosity and ability to use data to uncover insights and inform decision-making
• Understanding of how influencer marketing fits within the broader acquisition ecosystem and ability to evaluate channel performance against key metrics
• Exceptional communication skills to build long-standing relationships with influencer partners

Pay

The anticipated base salary for this role ranges from $105,000 - 115,000. Final compensation will depend on a variety of factors determining the base pay at offer, including but not limited to: skills, qualifications, and experience.