Senior Manager, Leadership and Digital Communications

About the role

You’ll help shape how our leaders connect with millions of people through compelling social and digital narratives. This role is a critical link between our corporate reputation strategy and the authentic, human voices of our leadership team—delivered across emerging and established platforms.

Responsibilities

• Lead the development and execution of an integrated content strategy for executive social and digital channels, balancing always-on programming with timely activation around business priorities.
• Translate corporate reputation objectives into impactful storytelling, ensuring alignment to brand voice and leadership identity across platforms.
• Drive digital transformation for executive communications, implementing tactics including content creation and operations that grow audiences, build engagement, and sustain trust through authentic content.
• Monitor and interpret digital trends, cultural conversations, and industry shifts to identify proactive engagement opportunities that advance the business agenda.
• Respond quickly to real-time triggers by activating content opportunities and managing potential risks in collaboration with cross-functional partners.
• Serve as an internal subject matter expert on social and digital strategy, enabling teams and partners with insights, best practices, and emerging technologies.
• Partner with external creators and influencers where appropriate to amplify leadership messages while maintaining brand integrity and clear ethical standards.
• Assess performance metrics across executive channels and provide insights that inform future strategies for engagement and growth.
• Collaborate closely with corporate and brand communications teams to ensure consistent messaging and alignment with global priorities.

Requirements & Qualifications

• Bachelor’s degree in communications, Marketing, English, or a related field required.
• 8+ years of experience in digital communications, content strategy, or social media management for a multi-brand or highly visible organization.
• Demonstrated expertise creating and activating multiplatform strategies for leadership or corporate social channels.
• Strong track record in building digital narratives that reinforce reputation and influence across diverse audiences.
• Comfortable working in fast-paced, high-stakes environments with agility and sound judgment, including during real-time content activation or crisis response.
• Experience managing influencer partnerships and integrating creator-driven content within campaign strategies.
• Advanced understanding of current and emerging social media platforms, trends, and analytics tools with digital fluency and curiosity about innovation.
• Exceptional storytelling, copywriting, and editorial skills alongside proficiency with social listening and measurement platforms.
• Familiarity with the creator economy and strategies to engage audiences authentically through executive-led communications.
• Ability to collaborate effectively across functions, navigate ambiguity, and align creative solutions to strategic priorities.

What We’ll Do For You

• Provide a unique opportunity to shape leadership presence through digital storytelling on a global platform.
• Enable access to cutting-edge tools and resources for pushing the boundaries of executive communications in a digital-first world.
• Offer hands-on collaboration with experienced professionals across communications, brand, and external partnerships to amplify best practices.
• Create a space for professional growth in an environment that values creativity, innovation, and cultural relevance.

Pay & Benefits

• Pay Range: United States of America: 141,750 USD - 164,850 USD
• Base pay offered may vary depending on geography, job-related knowledge, skills, and experience.
• A full range of medical, financial, and/or other benefits, dependent on the position, is offered.
• Annual Incentive Reference Value Percentage: 15
• Long-term Incentive Reference Value Percentage: 0 - 20

Location

Atlanta, GA