Senior Manager, Digital Strategy & Growth

Responsibilities

• Own and lead CRI’s website strategy, aligning digital experience with organizational priorities, audience needs, and growth goals
• Partner with internal stakeholders (SciAffairs, Leadership, Comms) to translate CRI’s expertise into compelling digital thought leadership that reinforces CRI’s position as a leader in cancer immunotherapy
• Define and evolve website architecture, user journeys, and narrative hierarchy to support donor conversion, education, and engagement
• Establish and maintain content governance frameworks that prioritize SEO/AEO and discoverability, while ensuring consistency in voice, brand, and accessibility
• Lead conversion rate optimization (CRO) efforts through testing, personalization, and user experience improvements
• Collaborate with organizational leaders to prioritize and execute a scalable website roadmap
• Oversee CMS (WordPress) strategy, performance, and integrations
• Develop and execute full-funnel performance marketing strategies across paid search, paid social, display, and emerging channels
• Optimize campaigns to drive measurable outcomes including traffic, lead generation, and donor acquisition
• Establish performance benchmarks and continuously refine strategies based on data, testing, and evolving organizational priorities
• Build and scale lifecycle marketing initiatives (retargeting, email integration, audience segmentation)

Requirements

• 5 - 7+ years of experience in digital marketing, growth, or website strategy roles
• 3 - 5+ years of experience managing agencies or external partners
• Expertise managing both website strategy (UX, IA, governance) and performance marketing channels
• Strong analytical skills with experience using GA4, dashboards, and performance reporting tools
• Proven experience developing successful campaigns with digital advertising platforms (e.g., Google Ads, Meta), with the ability to guide strategy and evaluate performance
• Demonstrated experience with CMS platforms (WordPress preferred) and marketing technology integrations
• Expertise using AI tools for marketing, personalization, or workflow automation
• Demonstrated ability to manage cross-functional projects and influence stakeholders
• Comfortable operating in fast-paced environment with a high degree of autonomy
• Strong understanding of SEO, CRO, and full-funnel marketing strategy