Senior Manager, Creative Strategy

Job Description

This role translates sports, entertainment, and partnership opportunities into inspiring creative strategies that drive brand relevance and engagement. Key responsibilities include:

• Developing clear, actionable creative briefs that guide campaign ideation.
• Collaborating with creative teams to shape and nurture partnership ideas across various touchpoints.
• Providing strategic direction and framing for campaigns to ensure they resonate authentically with fans.
• Using effectiveness data to refine and improve campaigns in-market and inform future briefs.
• Ensuring all briefs are grounded in real human understanding and category context.

Ideal Background

The ideal candidate possesses:

• 7 to 10 years of experience in creative or brand strategy.
• Experience in sports, entertainment, or partnership advertising.
• A strong understanding of fandom and cultural behavior.
• Exceptional writing, deck crafting, and presentation skills.
• A collaborative and adaptable mindset.
• A proven track record of making informed decisions and solving complex problems.