Senior Manager, Creative Strategy
About the role
Tinuiti is seeking a Senior Manager, Creative Strategy to join our dynamic team. This role is ideal for someone with 7-10+ years of experience in creative strategy, marketing, brand strategy, advertising, or a related field, with 3+ years of people management experience.
Responsibilities
Define and oversee creative strategy for assigned clients and campaigns, ensuring alignment with business objectives, marketing goals, audience needs, and measurable outcomes.
Translate client business goals into actionable communication, messaging, and creative objectives that support both brand and performance priorities.
Build trusted relationships with client and internal stakeholders by bringing clear strategic rationale, strong recommendations, and practical creative direction.
Serve as a senior day-to-day Creative Strategy lead, providing quality control for strategist work, and helping ensure Creative Strategy outputs are clear, rigorous, actionable, and integrated with Creative Studio, Media, Client Partnership, Analytics, and Communications Planning.
Identify when client asks require deeper Creative Strategy involvement, different staffing, tighter scoping, or cross-functional escalation.
Apply and help improve Creative Strategy templates, processes, and frameworks, including briefs, CABs, audits, testing roadmaps, and performance synthesis.
Partner with Creative Studio to improve briefing, strategic handoff, review quality, and alignment from strategy to execution.
Surface process and workflow opportunities that can improve delivery quality, reduce rework, and strengthen cross-functional collaboration.
Contribute to pitch materials, case studies, and examples that demonstrate Creative Strategy value.
Leverage platform, channel, creative performance, and research data to refine creative strategy and improve performance over time.
Guide the development of audience-specific testing plans and learning agendas across various environments.
Interpret campaign results and creative testing outcomes to identify what is working, why, and what should change next.
Ensure strategist recommendations connect to client KPIs, hypotheses, and measurable learning rather than only summarizing performance.
Coach direct reports on how to move from observations to sharper strategic conclusions.
Partner closely with Creative Studio, Media Planning, Client Partnership, Analytics, and Communications Planning to ensure Creative Strategy is integrated into broader campaign planning and execution.
Review creative concepts and strategic outputs to ensure consistency with brand standards, channel best practices, audience strategy, and client objectives.
Take accountability for the quality, timeliness, clarity, and strategic usefulness of the team’s outputs.
Proactively identify gaps in scope, staffing, process, or client expectations and recommend solutions.
Balance hands-on strategic leadership with the need to coach, review, and develop the team.
Create clarity in ambiguous situations and help the team focus on the work Creative Strategy is best positioned to own.
Manage and develop Creative Strategists and Senior Creative Strategists, providing clear direction, feedback, and development support.
Maintain accountability for the quality and strategic soundness of work produced by direct reports before it reaches clients or senior stakeholders.
Support hiring, onboarding, performance feedback, and career development in partnership with more senior Creative Strategy leaders.
Foster an inclusive, people-first team culture rooted in curiosity, accountability, experimentation, and high standards.
Qualifications
Strong experience developing campaign strategy, messaging recommendations, creative briefs, testing roadmaps, and performance-informed creative recommendations.
At least 3 years of client relationship experience, collaborating with in-house or agency creative teams through strategy, ideation, production, and review.
Proficiency analyzing data from platforms such as Meta, TikTok, Snapchat, YouTube, and similar environments to inform creative strategy.
Familiarity with email, web, display, streaming, social, commerce, and related channels, with a focus on innovation and optimization.
Strong understanding of A/B and multivariate testing methodologies.
Demonstrated ability to use AI tools to improve personal and team effectiveness, with strong judgment in validating outputs and handling sensitive data.
Excellent client-facing communication and presentation skills, including senior stakeholder presentations.
Benefits
We offer unlimited PTO, a fully remote environment, and flexibility to take the time you need, when you need it. Additionally, we provide 20 paid holidays, including multiple long weekends, medical, dental, vision, life & disability insurance, flexible spending accounts, retirement matching up to 4%, and more. We also offer equity, parental leave, learning and development opportunities, and a variety of perks and wellness benefits.