Senior Manager, Creative Strategy
About the role
The Senior Manager, Creative Strategy, will develop insight-driven strategies that connect culture, consumers, creators, and creative execution to deliver impactful social first work for clients. This role will translate cultural trends, audience insights, and campaign objectives into clear strategic direction, while partnering closely with Creative, Client Services, and cross-functional teams to inspire breakthrough ideas and drive meaningful client impact. The ideal candidate is a curious, culturally fluent strategist who understands the creator landscape and knows how to turn observations into compelling insights and creative opportunities.
Strategic Foundation
- Develop internal and client-facing POVs and strategic foundations for project-specific and AOR clients.
- Proactively deliver insight-driven strategic thinking that uncovers opportunities, challenges, assumptions, and inspires teams and clients.
- Foster cross-functional collaboration between Creative and Creative Strategy, seamlessly bridging strategic thinking with creative execution.
- Translate cultural, consumer, and platform insights into actionable strategic recommendations.
Campaign Development & Management
- Translate client briefs into clear strategic objectives, identifying key opportunities, priorities, and success metrics.
- Lead productive brainstorms and ideation sessions internally and externally.
- Persistently collaborate with Client Services counterparts to develop cohesive campaign narratives.
- Ensure creative output aligns with strategic goals, audience insights, and campaign objectives.
Cultural Trend Analysis & Insight Development
- Maintain a keen eye on social trends, insights, and online behaviors to strategically inform creative ideation for timely, relevant, and social-first executions.
- Monitor and analyze cultural trends on an ongoing basis to shape strategies that resonate with brands & target communities.
- Lead cultural and community audits that fuel brainstorming sessions, campaign development, and audience understanding.
Creator Brief & Content Review
- Partner with Client Services counterparts to review and refine creator briefs.
- Partner with Client Services counterparts to review and refine creator content.
- Ensure creator deliverables reflect platform best practices, build upon past learnings, and are optimized against campaign objectives.
- Provide strategic and creative feedback to strengthen content performance and brand alignment.
Performance & Industry Analysis
- Leverage measured campaign outcomes to refine and evolve future strategies and ideas.
- Stay ahead of emerging social trends, creators, and platforms, incorporating insights into strategic thought leadership and client work.
Client Collaboration & Growth
- Provide strategic and creative guidance to key clients across accounts, strengthening relationships and building trust in partnership with Client Services.
- Collaborate cross-functionally with paid media, measurement, and Client Services teams to deliver integrated client solutions and seamless execution.
- Contribute to agency growth through proactive thinking, innovative ideas, and strategic leadership.
Pay
The salary range for this role is $75,000 - $80,000 and serves as a general guideline for the potential compensation. The final salary offer will be determined based on a comprehensive evaluation of factors such as the candidate's experience, expertise, alignment with the position's requirements, location, and, ultimately, budget approvals.
Benefits
- Medical, Dental, Vision
- 25 days of PTO + Sick days + Winter break
- Monthly phone/internet reimbursement
- Professional development stipend
- New joiner's Home office allowance
- Up to 16 weeks of paid parental leave
- Volunteer days
- Identity theft protection & Legal assistance
- Company Paid Life & Disability Insurance
- Voluntary Life Insurance Policy
- Voluntary Hospital and Critical Illness Insurance
- Voluntary Pet insurance
- Employee Resource Groups