Senior Manager - Creative Strategy

Responsibilities

• Sets the strategic direction for creative campaigns and drives alignment with overall business strategy.
• Develop brand and product positionings, campaign briefs, comms plans, consumer journeys, and activation frameworks that guide creative execution.
• Develops and executes innovative digital, channel, and content strategies across multiple platforms and customer touchpoints with demonstrated experience in digital content creation, including 360 campaigns, social media, video, and emerging technologies.
• Seeks opportunities to stay up to date on technology, tools, and emerging media channels.
• Establishes themselves as a thought leader around integrated marketing and their dedicated line of business.
• Provides insight into testing methodologies and informs forecasting and optimization requirements for ensuring full impact.
• Forms strong working bonds with internal clients to become their trusted strategic partner.
• Works with data, analytics, Amex Insights, media teams, to identify and illuminate the data’s narrative and frame the implications for communication.
• Facilitates team brainstorms to stimulate unexpected ideas and initiatives.

  Qualifications

  • 5-7+ years of relevant work experience in a creative agency and/or client-side creative strategy/brand planning roles.
  • Creative brief and strategic framework development mastery.
  • B2B marketing experience, preferred.
  • Experience managing and executing complex 360 & digital campaigns, including working closely with creative teams to tailor campaign messaging to specific media channels.
  • Platform proficiency, competent in ad platforms including but not limited to paid social, programmatic display, search, remarketing.
  • Problem-solving skills and ability to navigate difficult issues.
  • Ability to organize and work with complex information and data.
  • Ability to formulate smart POVs on industry related topics and socialize them.
  • Strong analytical skills, understanding of KPI measurement and attribution.
  • Demonstrated curiosity for trend watching.
  • Sound business and professional ethics.