Senior Manager, Creative Strategy

About the Role

Business Insider is seeking a Senior Manager, Creative Strategy to join a fast-paced, collaborative team responsible for developing strategic advertising campaigns that connect brands to our influential audience. You'll lead brainstorms, craft campaign narratives, and collaborate with cross-functional partners to build ideas that inspire brands and move the business forward.

The ideal candidate is a creative thinker with strategic rigor, an understanding of how ad products and storytelling formats come to life, and a knack for translating complexity into clarity. The Senior Manager reports to the VP, Creative Strategy & Studios and sits within the Global Marketing and Studios department. This position is based in our New York City HQ, with an in-office presence of at least two days per week.

Responsibilities

• Partner with Sales, agencies, and clients in collaborative brainstorms to clarify objectives and shape creative strategies that meet advertiser goals.
• Create persuasive proposals and presentations that bring together storytelling, data, and insights to deliver results.
• Work with Planning, Insights, and Strategy teams to build integrated campaigns that balance creativity and performance.
• Use audience insights, category trends, and campaign learnings to recommend proactive, cross-platform content and partnership opportunities.
• Collaborate with Product, Video, and Ad Innovation teams to help translate new formats and features into sellable creative ideas.
• Support Sales in presenting campaign concepts and strategies, communicating ideas confidently to senior stakeholders.
• Partner with Insights and Client Success teams to review campaign performance and apply learnings to future recommendations.
• Maintain sales enablement materials, case studies, and editorial packages that help drive proactive selling and business growth.
• Internally merchandise standout work and case studies to showcase success, share learnings, and inspire best practices across teams.

Requirements

• 5+ years of experience in marketing, advertising, or brand strategy — ideally within a publisher or high-growth media environment.
• Exceptional storytelling ability — translating data, insights, and ideas into compelling narratives that resonate with both clients and audiences.
• Strong writing and presentation skills, with a track record of producing high-quality creative materials.
• A strategic and creative mindset, equally comfortable discussing brand goals, audience behavior, and business results.
• Understanding of how ad products and creative storytelling intersect, with curiosity about emerging formats and innovation.
• Proficiency in visual storytelling tools (slide design, mockups, data visualization).
• A collaborative, proactive approach — able to manage multiple projects and stakeholders in a fast-moving environment.
• High attention to detail, organization, and a solutions-oriented mindset.

Benefits

• Flexible PTO, 10 paid holidays, and 16 weeks of parental leave
• Comprehensive medical, dental, and vision insurance plans
• Matched and vested 401k plan
• Access to resources for financial planning guidance, family planning services, mental health support, and Employee Assistance Programs (EAP)
• Commuter benefits, phone reimbursement, and gym membership discounts

Pay

Base salary: $100,000 - $115,000 (dependent on skills, experience, and competencies) with additional bonus.

Schedule

This position is based in our New York City HQ, with an in-office presence of at least two days per week.