Senior Manager Consumer Marketing - Social & Community

About The Department

Our Marketing & Patient Solutions group creates and delivers human-centered experiences, where innovation meets customer-centricity, driving the ultimate experience for our patients. Our focus extends beyond transactions to craft experiences as one fully integrated, aligned and connected organization that puts empathy at the center, powered by insight and foresight. We develop an end-to-end approach to strategy, focusing on every touchpoint that impacts our customers. We leverage data and insights to inform our decision-making processes, ensuring that our strategies are rooted in a deep understanding of customer needs and behaviors. Our 'test and learn’ mindset and approach enables us to iterate rapidly and refine our strategies based on real-world results. We are building an intentional team culture that is made up of diverse skillsets, united by the shared belief that reinvention and learning is what fuels continuous growth.

Position

This role leads the development and execution of consumer marketing strategies in support of obesity market development and the launch of a new product. The individual will be responsible for connecting target customers to relevant content through community-building and social media strategies that meet consumers where they are across the journey—from awareness and education through initiation and ongoing engagement—while partnering cross-functionally and externally to build programs and partnerships that improve access, support, and outcomes.

Essential Functions

• Community Strategy for Social and Influencers: Develop community and social strategy to connect target customers with relevant obesity education, support, and engagement content.

• Translate consumer, social listening, influencer, and community insights into audience segmentation, content territories, messaging, and activation priorities.

• Define how the organization shows up across social, community, influencer, and creator ecosystems in a highly dynamic and evolving market.

• Leverage relationships to lead social and community launch planning for a new obesity product, including channel strategy, content sequencing, engagement approach, and execution milestones.

• Develop and execute social-first campaign, creator, influencer, and community activation plans that support market development and launch readiness.

• Partner with cross-functional teams to ensure social, community, and content touchpoints are integrated across the broader consumer launch plan.

• Manage timelines, deliverables, agency workstreams, approvals, and execution readiness against key launch milestones.

• Identify, evaluate, and help develop strategic community, creator, influencer, advocacy, and digital partnerships that strengthen consumer engagement.

• Collaborate with external organizations, agencies, and internal stakeholders to build compliant, insight-driven social and community programs.

• Ensure partnership strategies align with brand objectives, community needs, social platform expectations, and compliance requirements.

• Lead agency partners in development and execution of social, community, influencer, creator, content, CRM, paid media, and experiential activations.

• Optimize channel mix, content formats, community engagement approaches, and creative based on platform performance and audience behavior.

• Define KPIs for social, community, influencer, content engagement, launch performance, and consumer experience outcomes.

• Partner with analytics, media, and agency teams to monitor performance, social listening, community engagement, and content effectiveness.

• Use data, audience feedback, and engagement insights to refine strategy, improve relevance, and increase impact over time.

Qualifications

• Requires a Bachelor’s degree; advanced degree preferred.

• Minimum of 8+ years progressive consumer marketing, CRM, social and community marketing, account management and/or sales experience in the pharmaceutical industry.

• Experience in pharmaceutical industry/life science brand marketing strategy and planning; experience within obesity preferred.

• Understanding of field force dynamics and incentive compensation planning.

• Strong project management skills with ability to prioritize tasks and manage deadlines.

• Strong collaboration and communication skills to work effectively with cross-functional teams.

• Expertise in regulatory guidelines related to promotional material development and field engagement.

Pay

The base compensation range for this position is $ 120,300 to $ 222,600. Base compensation is determined based on a number of factors. This position is also eligible for a company bonus based on individual and company performance.

Benefits

We offer a comprehensive benefits package including medical, dental and vision coverage; life insurance; disability insurance; 401(k) savings plan; flexible spending accounts; employee assistance program; tuition reimbursement program; and voluntary benefits such as group legal, critical illness, identity theft protection, pet insurance and auto/home insurance.

Schedule

Employees are eligible for time off pursuant to our sick time policy, flexible vacation policy, and parental leave policy.