Senior Manager, Community Marketing

About the role

The Senior Manager of Community Marketing will develop and launch Adyen’s first community programs. This hybrid role is based in San Francisco and reports to the VP of Marketing, North America.

Responsibilities

• Develop the strategy for Adyen’s first community marketing program in North America, including defining the vision, audience segmentation, program pillars, success metrics, and multi-year roadmap.
• Execute member engagement programs from end-to-end, such as curated events, regional meetups, webinars, and user groups.
• Own community communications, developing member-facing communications that drive awareness, engagement, and connection across programs and events.
• Create a content engine by translating community engagement into scalable content, social proof, referrals, testimonials, and thought leadership.
• Define and hit key performance indicators (KPIs), using data to continuously optimize programs.
• Collaborate with cross-functional teams including marketing, design, account management, and commercial strategy teams to bring the vision to life.

Requirements

10+ years of B2B marketing experience, with at least 5 years specifically focused on community building. Experience in Fintech is ideal.

Proven track record of executing virtual and in-person community events across various formats.

Data-driven mindset with the ability to establish KPIs, measure success, and use insights to inform program strategy.

Creative program thinker with fresh ideas for engaging members and making community feel like a destination.

Self-starter with strong relationship skills, able to take initiative, operate with autonomy, and drive programs forward even in ambiguity.

Excellent written and verbal communication skills, clear and compelling communicator across member-facing content, internal updates, and executive presentations.

Qualifications

Ability to travel domestically and internationally 30%+

Benefits

This role is based out of our San Francisco office. We are an office-first company and value in-person collaboration; we do not offer remote-only roles.

Pay

The base salary range for this role is $145,000 - $195,000.

Schedule

This role is hybrid, with some travel expected.