Senior Customer Marketing & Community Manager

About the role

Allego is looking for a Senior Customer Marketing & Community Manager to lead the strategy, growth, and engagement of Allego's customer community and customer marketing programs.

Responsibilities

• Own and grow Allego's customer community strategy, creating meaningful opportunities for customers to connect, exchange ideas, and engage with the brand
• Develop programs that identify, nurture, and activate customer advocates for community conversations, references, reviews, events, roundtables, and customer stories
• Expand customer engagement into relevant external communities, forums, peer networks, and online spaces where appropriate
• Create engagement campaigns and light content that encourage participation and strengthen the customer experience
• Maintain a welcoming, inclusive, and professional community experience that reflects Allego's brand and customer values
• Lead Allego's strategy for customer review platforms such as Gartner Peer Insights, G2, and other relevant sites
• Manage vendor relationships and program execution for review-site initiatives
• Develop review-generation campaigns across appropriate channels, including customer emails, newsletters, in-app motions, customer success touchpoints, and web placements
• Partner with Product Marketing to ensure review-site messaging, positioning, and customer proof points remain current
• Track and report on review-site performance, including outreach, engagement, review volume, ratings, rankings, and quality trends
• Share key wins, rankings, reports, and customer proof points with Sales, Customer Success, Product Marketing, and other go-to-market teams
• Own the customer communications calendar in partnership with Marketing Operations and cross-functional stakeholders
• Draft and manage customer newsletters, customer content promotions, program invitations, announcements, and other customer-facing communications
• Ensure customer communications are timely, relevant, segmented, and aligned to customer needs, company priorities, and broader marketing campaigns
• Partner with Product Marketing, Customer Success, and Marketing Operations on messaging, audience segmentation, send execution, follow-up, and performance reporting
• Identify opportunities to connect community discussions, product updates, customer education, and customer content into a more cohesive customer communications experience
• Support customer roundtable strategy, topic development, customer sourcing, and content planning
• Manage roundtable list segmentation, invitations, follow-ups, and customer communications
• Work with customers and internal stakeholders to shape useful roundtable content and discussion topics
• Partner with Enablement to ensure internal teams are aware of customer roundtable themes, participation, and follow-up opportunities
• Source new customer participants through community activity, Customer Success, Account Management, Sales, and existing customer programs
• Cross-Functional Collaboration
• Partner closely with Customer Success, Sales, Product Marketing, Enablement, Events, Marketing Operations, and the broader marketing team
• Connect community activity, advocacy opportunities, customer communications, and customer marketing campaigns into a more integrated customer experience
• Share customer feedback and engagement insights that may inform content, events, product messaging, customer enablement, and lifecycle marketing
• Manage timelines, dependencies, stakeholders, and deliverables to keep customer marketing programs moving forward
• Use performance data and customer insights to recommend improvements and optimize program impact over time

Qualifications

• Typically 8+ years of experience in customer marketing, community management, advocacy, customer communications, field marketing, customer success marketing, or a related role
• Experience owning customer-facing programs with cross-functional stakeholders
• Strong project management skills, with the ability to manage multiple timelines, details, and priorities
• Excellent written and verbal communication skills
• Comfortable engaging with customers, prospects, and internal stakeholders in person and online
• Ability to attend the Waltham, MA office at least 1 day per week
• Ability to travel approximately 5-10% for events and company programs

Preferred Qualifications

• Experience in B2B SaaS, technology, sales enablement, customer engagement, or enterprise software
• Experience supporting customer communities, advocacy programs, online engagement, events, or trade shows
• Familiarity with online communities, forums, Reddit, advocacy platforms, or community engagement tools
• Experience partnering with sales, customer success, or product marketing teams
• Comfortable representing a brand at a booth, networking event, or customer-facing program