Senior Customer Marketing Manager

Overview

Apollo.io is the leading go-to-market solution for revenue teams, trusted by over 500,000 companies and millions of users globally. Founded in 2015, the company is one of the fastest-growing SaaS companies, raising approximately $250 million and valued at $1.6 billion. Apollo.io provides sales and marketing teams with easy access to verified contact data for over 210 million B2B contacts and 35 million companies worldwide.

Responsibilities

• Own case study production from interview to publish, and ensure reps actually use the content.
• Build and manage a testimonial library that's always fresh, always accessible, and growing.
• Run a customer advocate community — a curated group of customers who are tapped for testimonials, co-marketing, content, speaking opportunities at ApolloNEXT, and more.
• Own public advocacy at scale. Build and run a program that gets advocates singing Apollo's praises where it matters — LinkedIn, G2, community forums, and beyond.
• Help Sales close. When a rep needs a reference, you're the person who finds the right match fast. You know the advocates, the use cases, and the industries.
• Experiment with community programming. Dinners for VP+ buyers, a podcast series with power users, online communities for GTM leaders, AMAs with Apollo's best customers.

Requirements

• 8+ years in customer marketing, community, or advocacy at a B2B SaaS company.
• Relationship builder. Customers trust you. You know how to nurture advocates without burning them out.
• Sales instincts. You understand how reference selling works and you know what reps need, not just what's nice to have.
• Content sense. You can spot a great story, guide an interview, and know when a case study is actually good.
• Operator mindset. You build systems, not one-off projects. You think in workflows and you document what you build.
• AI fluency. You're actively using AI to move faster and build smarter. Claude, Notion AI, and similar tools are already part of how you work.
• Upmarket instincts. You understand what enterprise and mid-market buyers respond to and you know that a happy SMB reference doesn't close a $200K deal.

Qualifications

• Experience building or scaling an executive customer community (dinners, councils, roundtables).
• Experience producing a podcast or video series featuring customers.
• Experience working at a company where customer advocacy was genuinely a revenue lever, not a PR function.

Skills

• Customer marketing
• Community management
• Reference selling
• Content creation
• AI integration
• Upmarket strategy

Benefits

• Equity
• Company bonus or sales commissions/bonuses
• 401(k) plan
• At least 10 paid holidays per year, flex PTO, and parental leave
• Employee assistance program and wellbeing benefits
• Global travel coverage
• Life/AD&D/STD/LTD insurance
• FSA/HSA and medical, dental, and vision benefits

Pay

• Tier 1 Pay Range (San Francisco, New York City, Seattle): $188,400—$235,400 USD
• Tier 2 Pay Range (All other US Locations): $163,800—$204,700 USD

Schedule

• Full-time