Senior Customer Marketing Manager

About the role

The Senior Customer Marketing Manager will lead customer marketing initiatives aimed at enhancing brand awareness and driving customer engagement. This role requires a deep understanding of customer behavior and market trends.

Responsibilities

• Develop and execute comprehensive customer marketing strategies that align with business goals.
• Collaborate with cross-functional teams to ensure alignment between marketing efforts and business objectives.
• Manage customer segmentation and tailor marketing campaigns to different customer segments.
• Measure and analyze campaign performance using analytics tools to optimize future marketing efforts.
• Stay updated with the latest marketing technologies and trends to enhance marketing effectiveness.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum 5 years of experience in customer marketing roles, preferably in a B2B environment.
• Proven track record of successful campaign execution and measurement.
• Strong analytical skills with experience in interpreting and applying data insights.
• Excellent communication and interpersonal skills to build and maintain relationships with internal and external stakeholders.

Qualifications

• Experience with CRM systems and marketing automation tools.
• Knowledge of digital marketing channels including email, social media, and content marketing.
• Ability to manage multiple projects simultaneously and meet deadlines.
• Proficiency in Microsoft Office Suite, particularly Excel and PowerPoint.

Skills

• Strategic thinking and problem-solving skills.
• Ability to work independently and as part of a team.
• Strong organizational and time management skills.
• Excellent written and verbal communication skills.

Benefits

• Competitive salary commensurate with experience.
• Flexible remote work options.
• Professional development opportunities.
• Health insurance benefits.
• Annual bonuses based on company and individual performance.

Pay

Salary range: $80,000 - $120,000 annually.

Schedule

Full-time position with flexible working hours.