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Jobs · Marketing · Massachusetts

Senior Customer Marketing Manager

Mirakl · Boston, MA · 1 mo ago
HybridMarketing$135k–$171k/yrFull-time

About the role

The Customer/Ecosystem Marketing Senior Manager will own and drive customer, partner, and influencer marketing across North America and Latin America. This role is highly visible, cross-functional, requiring both strong strategic thinking and detailed execution.

Responsibilities

  • Own customer advocacy strategy for the AMER region: identify, develop, and nurture a pipeline of engaged customer advocates

  • Expand advocacy pool that exists to develop more relationships across different levels within the customer teams

  • Drive cross-functional GTM launches with AMER customers; lead end-to-end co-marketing programs including PR, case studies, videos, and event speaking

  • Build customer relationships from the point of signature, introducing new customers to the power of joint marketing and community from day one

  • Develop and maintain the AMER customer story pipeline in collaboration with sales and business development — identifying gaps, targeting high-impact accounts, and producing assets that fuel sales and marketing programs

  • Partner with Sales and CS to field and centralize customer engagement requests, ensuring no customer is over-leveraged across competing asks

  • Represent the customer voice in AMER marketing programs: roundtables, webinars, events, and executive meetings

  • Own partner marketing relationships for key AMER ecosystem partners, including strategic consultancies, SIs, and technology partners

  • Build proactive half-year partner marketing plans that drive co-generated pipeline, brand visibility, and joint activations

  • Manage AMER partner events, sponsorships, and co-marketing programs with clear ROI accountability

  • Influencer & Community Marketing

  • Identify and cultivate relationships with key influencers, analysts, and thought leaders in the AMER commerce and marketplace ecosystem

  • Develop programs that mobilize influential voices to amplify Mirakl's market presence organically

  • Represent Mirakl at key AMER industry events; secure customer and partner presence at Mirakl's own events (including the Mirakl Summit)

  • Contribute to community-building initiatives that increase customer stickiness, peer learning, and long-term advocacy

Requirements

  • 6+ years of experience in B2B marketing, ideally in customer marketing, partner marketing, or ecosystem/community programs
  • Proven track record of building relationships at scale — with customers, partners, or communities — and turning those relationships into measurable business impact
  • Experience managing co-marketing programs from strategy through execution: case studies, GTM launches, events, PR, and digital programs
  • Strong cross-functional collaboration skills; comfortable working with Sales, CS, Alliances, PR, and Product simultaneously
  • Excellent written and verbal communication — you can write a compelling customer brief as easily as you can run an executive prep session
  • Strategic thinker with hands-on execution capabilities; you know when to zoom out and when to get things done
  • Experience in SaaS, marketplace, or e-commerce technology is a strong plus
  • Familiarity with tools like HubSpot, Salesforce, and LinkedIn Ads is a plus

Qualifications

  • Proven ability to build and maintain strong relationships with customers, partners, and communities
  • Experience in developing and executing co-marketing programs
  • Strong cross-functional collaboration skills
  • Excellent written and verbal communication skills
  • Strategic thinker with hands-on execution capabilities
  • Experience in SaaS, marketplace, or e-commerce technology
  • Familiarity with marketing automation tools

Skills

  • Customer relationship management
  • Co-marketing program management
  • Content creation and distribution
  • Event planning and execution
  • Market research and analysis
  • Collaboration and teamwork
  • Communication and presentation skills

Benefits

  • Health insurance
  • Dental insurance
  • 401(k) match plan
  • Commuter benefits
  • Paid time off

Pay

The reasonably estimated annual On-Target Earnings (OTE) range for this role is $135,000 - $171,000 USD.

Schedule

Full-time position.

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