Senior Manager, Customer Marketing
Reynolds Consumer Products · Lake Forest, IL · 2 wk ago
MarketingFull-time
Responsibilities
- Serve as the primary Customer Marketing point of contact for assigned field sales teams.
- Act as a key interface between sales, marketing, finance, supply chain and operations to deliver clear communication, forecast accuracy and efficient utilization of funding and production resources.
- Own the monthly customer forecast process – consolidating inputs, identifying risks and opportunities, and clearly communicating findings to stakeholders.
- Translate business unit master plans, innovation priorities, and brand strategies into customer ready materials and programs.
- Manage and optimize trade spend across customers and the portfolio to maximize ROI through clear customer and product priorities.
- Analyze and report conditions occurring within the marketplace using IRI or ACNielsen syndicated data and information sourced both internally and externally.
- Provide direction and answers to questions from Marketing, Finance or Supply Chain groups as it relates to the trade program and field sales issues.
Qualifications
- Bachelor's degree in a related field
- 8+ years of sales or marketing experience in Consumer Packaged Goods industry, preferably including trade management
- Previous experience in Trade Spend management, shopper marketing, sales and/or developing consumer branding strategy
- Strong financial and P&L management experience
- Proficient in MS Office, with high proficiency in Excel
- Proficient in SAP
- Must be team-oriented with the ability to work on high collaboration and performance teams
- Excellent written and verbal communication skills, including presentation skills, and the ability to communicate and influence at all levels within the organization
- Self-directed with the ability to work in a fast-paced environment with multiple accountabilities and multiple internal customers
- Strong analytical and organizational skills, with high attention to detail
- Solid project management capabilities with the ability to organize and manage multiple projects simultaneously from origin through execution
- Knowledge and application of syndicated data, as well as the ability to incorporate financial measures in assessing results
- Knowledge of commonly used concepts, practices and procedures used in the consumer products industry
- Willingness to work a flexible schedule during key business deadlines
- Ability to travel regularly on an overnight basis
- Must have a valid driver’s license and the ability to operate a motor vehicle
Qualifying Questions
- Do you have an inquisitive nature?
- Do you have a knack for tackling issues head-on?
- Do you enjoy taking ownership of your work?
- Do you always act in the best interests of the customer, putting their needs first?
- Do you focus on progress rather than perfection?
- Are you never satisfied with the status quo?
Benefits
- Competitive salary range: USD $127,700.00 - USD $185,150.00 /A
- Annual incentive bonus eligibility: 18% provided the business meets financial goals and the individual meets their performance goals, subject to plan administration guidelines