Senior Manager, Customer Marketing

About the role

For our client, we are seeking a Senior Manager, Customer Marketing to join the team of a leader in the Information Technology space. This role will lead customer marketing efforts that shape the post-sale customer experience and drive measurable growth across retention, renewal, and expansion. The position will partner closely with sales, customer success, and other cross-functional teams to turn customer signals into targeted engagement strategies. It is well suited for a marketer who can combine lifecycle thinking, analytics, and customer advocacy to improve revenue outcomes and strengthen customer relationships. Location: Remote - US based candidates only, no visa sponsorship available

Pay

Compensation: $180,000 – $200,000 annually

Responsibilities

• Design and optimize the customer journey, focusing on onboarding, renewal, and upsell conversion.
• Manage and scale retention programs to meet the 85% gross revenue retention target.
• Develop campaigns triggered by customer usage and product signals to drive upsell opportunities.
• Implement proactive retention strategies for at-risk accounts using engagement signals.
• Establish a systematic customer reference program to gather testimonials and case studies for marketing.
• Facilitate peer-to-peer selling opportunities through customer-led forums and events.
• Create customer-centric materials that support sales and customer success teams.

Qualifications

• 7+ years of marketing experience, including 3-5 years in customer marketing or lifecycle marketing; B2B SaaS experience preferred.
• Proven track record creating and executing upsell campaigns based on customer signals.
• Experience managing cross-functional initiatives independently; people management experience is a plus.
• Strong portfolio of customer advocacy materials and familiarity with review platforms.
• Proficiency with marketing automation tools such as Marketo and CRM tools such as Salesforce, with experience in AI-driven workflows.
• Excellent analytical skills to measure ROI and make data-informed decisions.
• Exceptional written and verbal communication skills, including the ability to engage with executive leadership.

Benefits

• Competitive salary and stock options.
• Health benefits including comprehensive insurance plans.
• Unlimited paid time off (PTO) for work-life balance.
• Parental leave for new parents.
• Tuition reimbursement for professional development.
• Comprehensive benefits tailored to specific countries where employees are located.