Senior Manager, Consumer Marketing
About the role
We're looking for a Senior Manager of Consumer Marketing to own one of the most exciting frontiers at Ibotta: expanding how our Savers earn. This role sits at the intersection of product marketing, lifecycle strategy, and consumer engagement while also starting with a big bet we're making: In-app gaming.
Responsibilities
Own the consumer marketing strategy for Ibotta's in-app gaming experience from pre-launch awareness through long-term engagement and retention.
Develop the positioning, messaging, and channel strategy that introduces gaming to Ibotta's Saver base in a way that feels native, exciting, and rewarding.
Partner closely with Product and the third-party gaming partner to align on feature rollouts, user experience, and marketing integration points.
Define success metrics for gaming adoption and engagement, and build the reporting infrastructure to track and optimize against them.
Build new lifecycle flows purpose-built for gaming which include onboarding sequences, re-engagement nudges, milestone rewards, and win-back programs.
Identify and act on key drop-off points in the gaming experience, using data to design interventions that bring Savers back.
Partner with the Lifecycle team to integrate gaming touchpoints into broader Saver journeys, ensuring gaming feels like a natural extension of the Ibotta experience, not a bolt-on.
Develop a repeatable marketing framework for launching new earning experiences built for gaming today, extensible to whatever comes next.
Create crossover strategies that connect gaming engagement to core Ibotta behaviors (offer redemption, app opens, referrals) to drive holistic Saver value.
Champion new product adoption across the Saver base by partnering with user acquisition, integrated, lifecycle, and creative teams on coordinated, multi-channel campaigns.
Requirements
6–9 years of consumer marketing experience with a strong track record in product adoption, app engagement, or lifecycle marketing.
Experience launching or growing a new product feature within an existing app.
Experience speaking the language of roadmaps, experimentation, and sprint cycles.
Proven lifecycle marketing instincts.
Data-driven mindset with the ability to define KPIs, interpret results, and pivot quickly.
Excellent communicator who can rally cross-functional teams around a shared vision.
Experience marketing gaming, gamification, or loyalty/rewards mechanics to consumers.
Familiarity with Braze or similar customer engagement platforms.
Background in D2C, consumer apps, or subscription products.
Qualifications
Bachelor's degree in Marketing, Business, or related field.
Skills
Consumer-obsessed marketing skills.
Product adoption and engagement expertise.
Lifecycle marketing proficiency.
Data analysis and interpretation abilities.
Effective communication and collaboration skills.
Experience with gaming, gamification, or loyalty/rewards marketing.
Understanding of customer engagement platforms.
Knowledge of D2C, consumer apps, or subscription products.
Benefits
Competitive pay
Flexible time off
Medical, dental, vision insurance
Employee Stock Purchase Program
401(k) match
Pay
$115,000 - $135,000
Schedule
Hybrid position requiring 3 days in office (Tuesday, Wednesday, and Thursday)