Senior Manager Consumer Marketing

Key Responsibilities

• Lead the creation of consumer marketing assets (Patient Ambassador stories and program materials), including development, review, approval that aligns with brand positioning, messaging, and regulatory guidelines.
• Collaborate with cross-functional partners (e.g., medical affairs, clinical, regulatory, market research) to ensure scientific accuracy and brand consistency, all while using patient-friendly language.
• Manage the content lifecycle, from initial concept through final approval, ensuring timely delivery to meet aggressive deadlines.
• Ensure all content adheres to FDA regulations, industry standards, and company guidelines, while meeting the needs of the target patient audience.
• Use insights to refine marketing strategies for future assets.
• Stay informed about industry trends and competitor activities, identifying opportunities for differentiation.
• Represent Madrigal at select Ambassador training and live patient events (estimate ~10% travel).
• Oversee Patient Ambassador onboarding and training process.

Qualifications And Skills

• Self-motivated, independent thinker with a proven ability to develop high-quality, impactful marketing materials.
• Strong project management skills with the ability to manage multiple projects simultaneously while meeting tight deadlines.
• Exceptional communication skills, with the ability to translate clinical data into clear, engaging messages for patients.
• Experience working cross-functionally to ensure alignment with key internal and external stakeholders.
• Strong attention to detail, ensuring accuracy and compliance with industry regulations.
• Comfortable working in a fast-paced environment.

Education And Experience

• Bachelor’s degree required; MBA or Master’s degree preferred.
• 7+ years of biopharmaceutical consumer marketing or agency experience (required).
• Experience working with cross-functional teams, including medical, legal, and regulatory stakeholders.
• Strong experience in digital marketing, video, and multimedia content development is a plus.