Senior Manager, Marketing Consumer Insights

About the role

This role will shape how the marketing organization understands customer needs, behaviors, and lifecycle trends through disciplined research and insight generation. You will lead a strategic insights function that blends qualitative and quantitative research with modern AI-enabled methods to produce actionable recommendations. The position partners closely with senior leadership and cross-functional stakeholders to translate research into clear business narratives and marketing decisions. It also supports data and platform initiatives that strengthen segmentation, targeting, and customer understanding.

Responsibilities

• Lead customer research and segmentation to inform marketing strategies.
• Champion an AI-first approach for rapid and cost-effective insight generation.
• Develop a deep understanding of customer needs and behaviors throughout the lifecycle.
• Collaborate with the Sr. Director to synthesize insights into a comprehensive narrative.
• Inform requirements for the Customer Data Platform and support cross-functional initiatives.
• Present research findings and strategic recommendations to executive audiences.
• Manage research vendors and budgets, ensuring quality and efficiency.

Qualifications

• Bachelor’s degree in Marketing, Market Research, Statistics, Psychology, or a related field, or equivalent experience.
• 7+ years of experience in consumer or market research, insights, or a related field.
• Hands-on experience with both primary qualitative and quantitative research, secondary research, and customer segmentation.
• Experience using AI tools and modern research technology for insight generation.
• Demonstrated experience presenting to C-suite and influencing senior executives.

Benefits

• Excellent benefits package including 401(k) match and tuition reimbursement.
• Comprehensive medical, dental, and vision coverage.
• Parental leave and adoption assistance included.
• Nonstandard benefits contributing to a positive work environment.
• Remote work flexibility with occasional office visits.

Pay

$170,000 – $199,500 annually

Schedule

Remote – US-based candidates only, no visa sponsorship available