Senior Manager, Marketing Consumer Insights

Job Summary

Credit Acceptance is seeking a Sr. Manager, Marketing – Consumer Insights to join the marketing team. This role will lead customer research and segmentation, feeding findings into marketing's broader story on pain points and opportunities, and supporting business cases for growth and retention initiatives.

Responsibilities

• Lead customer research and segmentation, determining when to field primary research versus leveraging secondary data.
• Champion an AI-first approach, using AI and modern tools to accelerate insight generation and lower costs.
• Build deep understanding of prospects and existing customers—needs, behaviors, and decision drivers—across the customer lifecycle.
• Possess AI and automation expertise, using AI and modern tools to generate insights faster and at lower cost.
• Partner with the Sr. Director, Marketing Insights & Planning to fold findings into a cohesive story spanning consumer, competitive, market, and dealer insights.
• Inform marketing's requirements for the Customer Data Platform (CDP), and feed research into cross-functional insights reviews and business cases for growth and retention initiatives.
• Present findings and recommendations to executive audiences, including the C-suite, translating data into actionable strategic guidance.
• Manage research vendors, panels, and budgets, ensuring rigor, quality, and efficiency.
• Build and develop a high-performing consumer insights team.

Requirements

• Bachelor's degree in Marketing, Market Research, Statistics, Psychology, or a related field, or equivalent experience.
• 7+ years of experience in consumer/market research, insights, or a related field.
• Hands-on experience designing and fielding both primary (qualitative and quantitative) and secondary research, plus building customer segmentation.
• Experience using AI tools and/or modern research technology to accelerate insight generation.
• Demonstrated experience presenting to and influencing senior executive audiences, including the C-suite.
• Strong project management skills, with the ability to manage multiple research projects simultaneously.
• Excellent written, verbal, and presentation skills.

Qualifications

• Preferred: Master's degree in market research, marketing, or a related field.
• Experience in financial services, fintech, or auto finance/subprime lending.
• Experience managing research panels, vendors, or a research operations function.
• Experience partnering with data/analytics teams on data platforms (e.g., CDP).