Senior Manager, Consumer Insights
About the Job
Act as a strategic advisor, aligning with decision makers to leverage insights as a competitive advantage. Harness digital agility and creativity to craft the consumer narrative, seamlessly integrating multiple insights. Lead initiatives that advance our brands and strengthen our reputation worldwide. Mentor and uplift emerging talent while pushing your own growth and influence. Put purpose into practice — embedding sustainability, access and social impact into every decision. Model the challenger mindset: question complexity, act with integrity and make things radically simple. Help shape a culture that’s ambitious, collaborative and serious about recognition and belonging.
Location: Morristown, NJ. North America applicants only.
We are challengers. We are Opella.
Main Responsibilities
- Advocate for a consumer-first mindset across teams, ensuring insights-driven decision-making that places consumers at the core of business strategies.
- Advise brand marketing teams, collaborating with R&D, analytics, digital, and sales to develop research plans that align with business objectives and drive growth.
- Monitor brand health and maintain a deep understanding of category trends and competitive understanding to guide strategic decisions.
- Lead initiatives leveraging digital-first audience insights, including social media feedback, to inform the consumer journey, creative development, and innovation.
- Use AI tools to enhance consumer insights and improve processes.