Senior Manager, Consumer Insights
Dole Packaged Foods · Westlake Village, CA · 2 days ago
HybridMarketing$140k–$165k/yrFull-time
Responsibilities
- Consumer & Market Trend Leadership
- Advanced Consumer Sentiment & Behavior Analysis
- Consumer Segmentation & Target Definition
- Market Landscape & White Space Opportunities
- Consumer Decision Journey Mapping
- Need States, Occasions & Motivations
- Strategic Insight Translation & Influence
- Consumer Insights Learning Agenda Ownership
- Innovation & Product Testing Leadership
- Insights Reporting & Storytelling
- External Partner Management
Qualifications
- Experience in consumer insights, market research, or related fields, preferably within the CPG industry.
- Deep expertise in qualitative and quantitative research methods, including surveys, focus groups, ethnography and product testing.
- Strong proficiency with consumer and market data platforms.
- Demonstrated ability to translate complex data into clear, strategic insights that influence business decisions.
- Exceptional communication and storytelling skills, with experience presenting to senior leadership audiences.
- Proven ability to manage multiple complex projects and prioritize work in a fast-paced environment.