Senior Lifecycle Marketing Associate

Who We Are Spot & Tango is an innovative pet health & wellness brand that delivers personalized meal plans on a subscription basis. Our recipes are developed by leading animal nutritionists and are made with only real, human-grade ingredients... and nothing artificial! We have lofty goals (to make every dog in the country healthier, and every pet parent happier!) and we are looking for the right people to help us get there. This is an exciting opportunity to join a VC-backed, high-growth e-commerce startup and have an outsized impact in an extremely fast-paced environment. Plus, you get to think about dogs all day! Who You Are You are curious, detail-oriented, and excel at using lifecycle and retention marketing skills to build experiences that keep customers coming back. You love digging into what drives retention and turning it into thoughtful, well-built email and SMS programs. You thrive in a fast-paced, collaborative environment and understand the importance of connecting the dots between customer needs, business goals, and the data behind them. As a Senior LCM Associate on Spot & Tango's Lifecycle & Retention Marketing team, you will own lifecycle strategy and execution across a set of our product lines, running email and SMS end to end in Klaviyo from creative brief through build, QA, deployment, and optimization. You will partner cross-functionally with designers, analysts, engineers, and other stakeholders to build programs that turn a first order into a long-term one, including the opportunity to design and launch new lifecycle programs from scratch. This is an exciting opportunity to drive immediate impact at a leading pet health & wellness brand. Responsibilities Own lifecycle strategy, execution, and the calendar and testing roadmap for your product linesDesign and build new automated flows and campaign sends, and launch new lifecycle programs where none exist todayExecute email and SMS end to end in Klaviyo: build, QA, schedule, and deploySet up audiences, segments, and activity filters, and run full QA before every send, including links, dynamic content, cross-client rendering, and suppression and exclusion logicOwn list health and deliverability, and keep email and SMS compliant with CAN-SPAM, TCPA, and consent best practicePartner with Design on clear creative briefs, and review creative against brand voice and deliverability standards before handoffMap the customer journey and identify gaps in flow coverage across onboarding, retention, and winbackOwn the metrics that matter to the business (retention, repeat purchase, and revenue from lifecycle), and design tests that isolate what you are trying to learn and read results with an eye for significanceWork cross-functionally with creative, analytics, and product to get programs built and measured Requirements Bachelor's degree4+ years of experience in lifecycle, CRM, or email marketing, ideally at a DTC or subscription businessHands-on experience with Klaviyo or a comparable ESPStrong attention to detail and QA disciplineComfortable working in BI tools (Looker, Omni, or similar) to pull and analyze performance dataFluent with AI tools and using them to do more: analyzing performance, automating reporting, and building strategyExcellent communication and collaboration skillsA builder's mindset, comfortable owning programs end to end and creating structure where there isn't any yetComfortable working in a fast-paced startup environment and willing to take ownership to push projects over the finish line This is a hybrid position based in our Midtown Manhattan office. In-office presence is required on Mondays, Wednesdays, and Thursdays. Spot & Tango is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.