Senior Content Associate, Lifecycle Marketing

About Betterment

Betterment is a leading, technology-driven financial services company offering investing, savings, and retirement solutions for retail investors and investment advisors, as well as financial wellness solutions, including a 401(k) for small and medium-sized businesses. Our team is passionate about empowering people to build wealth with confidence and ease. We are headquartered in NYC and offer hybrid NY-based positions (four days / week in-office, with no required office days during the summer and winter holidays).

About The Role

As a Senior Content Associate, you’ll start every project with a deep understanding of insights: customer personas, needs, behaviors, data. With this foundation, you'll write, edit, and shape high-impact content across our customer lifecycle channels: email, content cards, push, in-app, social, and more. You'll also contribute editorial and social content to our blog and owned channels, with an eye toward visibility in AI-driven discovery (AEO/GEO).

• Produce lifecycle and customer marketing content in close collaboration with product marketing, CRM, social, design, comms, and compliance.
• Develop content at scale, bringing brand voice, editorial judgment, and an eye for compliance to every output, while using AI as a force multiplier.
• Create scalable systems (ex: copy banks, variant libraries, templates) that improve speed and consistency.
• Write editorial and social content for our owned channels, specifically structured for AEO/GEO citability.
• Contribute to the evolution of our AI workflows, flagging where our custom agents, tools, and processes can be improved and working to build new solutions.

What We’re Looking For

• 3+ years of experience in content marketing, lifecycle marketing, or editorial, with a degree in marketing, PR, English, finance, or a related field.
• Strong editorial instincts: You understand the nuances of language and why every word, in its particular place, matters. You can pick up a brand voice and flex it for different audiences. Your work is equally as compelling as it is compliant, and you are comfortable working within a regulated industry.
• Cross-functional thinking: You’re a marketer, a brand strategist, a writer, and an editor. You can take insights and turn them into high-impact marketing.
• Fluency with AI writing tools: You already use them, and you have opinions about when they help and when they don’t.
• Experience in or passion for financial services: You understand personal finance products, their purposes, and their benefits, and you can make them feel accessible to anyone.

Our Core Values

• We change lives
• We set audacious goals
• We give our all, then celebrate our wins
• We value all perspectives
• We simplify financial services
• We offer a competitive suite of benefits, including medical, dental, and vision coverage; life and AD&D insurance; short- and long-term disability; infertility support and WPATH-aligned transgender health benefits; an Employee Assistance Program (EAP); transit benefits and FSA and HSA options
• We offer equity for all employees, including new hire and refresher grants
• We offer flexible paid time off, paid parental leave, and a fully paid four-week sabbatical in your sixth year
• We offer company-paid professional coaching for all employees
• We offer a day-one 401(k) match plus matching on qualified student loan payments

What Happens Next

• We’ll take a few weeks to review all applications.
• If we’d like to spend more time with you, we’ll reach out to arrange next steps, which will include 3-4 sets of meetings with your future colleagues.
• In the interview process, we’ll look to learn more about your skills, experiences, capabilities, and motivators. Many of our questions will be aimed at understanding how you might operate here at Betterment.
• Depending on the role, we may ask you to complete a case study exercise or technical assessments, as we want to collect a robust set of data points to better inform our decisions.
• On average, it takes us around 3-5 weeks to make a hiring decision, depending on your availability and sense of urgency.