Senior Lifecycle Marketing Associate

About the role

The Senior Lifecycle Marketing Associate will report to the Senior Lifecycle Marketing Manager and will be responsible for managing and executing high-volume communications requests and new strategies from briefing through to delivery. The Lifecycle team's job is to fully understand the end-to-end customer journey in order to encourage our customers to become more engaged with Remitly and share the experience with others.

Responsibilities

• Own the end-to-end management of stakeholder communication tickets, from intake and prioritization through to execution and delivery, keeping stakeholders informed and updated throughout the process
• Execute localized tests across CRM channels, ensuring communications are relevant and resonant for customers in different markets
• Build, QA and deploy multi-channel campaigns across email, push notifications, in-app messages, WhatsApp, and SMS, primarily using Braze
• Collaborate closely with internal stakeholders across the business to understand their needs and translate them into effective, on-brand communications
• Monitor and report on campaign performance, sharing insights and learnings with the broader team
• Leverage AI tools and systems to support day-to-day execution, improve the quality and efficiency of communications, and contribute to LCM excellence across the team
• Identify opportunities to improve the ticket management and execution process to increase efficiency and quality at scale

Requirements

• 3+ years of experience in lifecycle, CRM, or retention marketing
• Hands-on experience with CRM/customer engagement platforms; Braze experience strongly preferred
• Strong working knowledge of CRM channels including email, push notifications, in-app messages, WhatsApp, and SMS
• Familiarity with personalization and localization logic across multiple markets
• Familiarity with AI tools and systems, both to enhance your own productivity and to drive LCM excellence through smarter, more efficient campaign execution
• Excellent project management skills with the ability to manage a high volume of simultaneous requests with the right prioritization
• Basic HTML knowledge for building, editing and ensuring quality and personalization

Qualifications

• Basic HTML knowledge for building, editing and ensuring quality and personalization

Skills

• Strong project management skills
• Experience with personalization and localization logic
• Familiarity with AI tools and systems
• Basic HTML knowledge

Benefits

Compensation details: The starting base salary range for this position is typically $96,000-$108,000. In the U.S., Remitly employees are shareholders in our Company and equity is part of our total compensation plan. Your recruiter can share more information about medical benefits offered, as well as other financial benefits and total compensation components offered with this role.