Senior Associate, Customer Lifecycle Marketing

We’re looking for a Senior Associate to join the Customer Lifecycle Marketing team within Marketing Growth & Innovation for Card Services in Chase Consumer & Community Banking. This highly visible, cross-functional role supports the Product Trade (upgrade/downgrade) strategy, guiding customers through card product transitions to ensure a seamless experience and maximize satisfaction and retention.

About the role

The Senior Associate will design and implement multi-channel marketing programs (e.g., email, site, in-app) and operationalize segmentation and personalization to increase awareness, drive consideration, and conversion. This role requires close collaboration with Product, Card Member Services, and cross-functional partners across the Card organization.

Responsibilities

• Own end-to-end campaign execution for Product Trade marketing across credit card products, documenting the execution process (workflows, timelines, requirements, approvals, QA checks, and post-launch learnings) to ensure consistency, repeatability, and strong controls.
• Lead day-to-day execution of product trade strategies across credit card products, partnering with cross-functional stakeholders to deliver against shared program goals.
• Design and operationalize segmentation and personalization to improve relevance and engagement across channels.
• Manage campaign performance measurement, including portfolio-level reporting, KPI tracking, and post-campaign insights that inform optimization.
• Optimize and expand campaigns by translating learnings into enhancements, tests, and new tactics for priority segments and lifecycle moments.
• Communicate effectively with stakeholders, providing clear updates, recommendations, and alignment on priorities.
• Identify process efficiencies and standardization opportunities to improve speed, quality, and consistency across lifecycle marketing workflows.
• Ensure a seamless end-to-end customer experience across touchpoints.

Requirements

• Bachelor’s degree required; MBA preferred.
• 4+ years of direct marketing experience; lifecycle and/or credit card marketing experience preferred.
• Strong communication and stakeholder management skills, with a track record of effective cross-functional collaboration and influence.
• Strong organization and project management skills; ability to manage multiple initiatives simultaneously and deliver on deadlines.
• Proactive self-starter who confidently adapts to changing priorities and circumstances, and can operate effectively in a fast-paced, highly dynamic environment.
• Analytical and metrics-driven, with the ability to interpret results and turn insights into actions and recommendations.
• Solutions-oriented mindset with a focus on continuous improvement and operational efficiency.
• Quickly learns new systems, platforms, and processes.
• Demonstrates strong business judgment, maturity, and professionalism.
• Promotes a strong control environment by adhering to risk/control procedures and escalation protocols while maintaining a customer-first mindset.

Applicants must be authorized to work for any employer in the US. We are not able to provide immigration sponsorship or take over sponsorship of an employment visa at this time.

About Us

Chase is a leading financial services firm, helping nearly half of America's households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits, and cities grow, delivering solutions to solve all their financial needs.

Benefits

• Comprehensive health care coverage.
• On-site health and wellness centers.
• Retirement savings plan.
• Backup childcare.
• Tuition reimbursement.
• Mental health support.
• Financial coaching.
• Discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions.

Additional details about total compensation and benefits will be provided during the hiring process.

About The Team

Our Consumer & Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans, and payment processing. We’re proud to lead the U.S. in credit card sales and deposit growth and have the most-used digital solutions—all while ranking first in customer satisfaction. We offer a broad array of credit cards to meet the needs of individuals and small businesses, including Chase-branded and co-branded cards in partnership with well-known companies and organizations.