Senior Lifecycle Marketing Associate

About the Role

As a Senior Lifecycle Marketing Associate, you will report to the Senior Lifecycle Marketing Manager and play a key role in managing and executing high-volume communications requests and new strategies from briefing through to delivery. You will be an executional expert across our core CRM channels — email, push notifications, in-app messages, WhatsApp, and SMS — with a focus on delivering localized, personalized communications at scale. The Lifecycle team's job is to fully understand the end-to-end customer journey in order to encourage our customers to become more engaged with Remitly and share the experience with others. We embrace a collaborative, hybrid model, with 3 days a week spent connecting and creating in our downtown Seattle office.

Responsibilities

• Own the end-to-end management of stakeholder communication tickets, from intake and prioritization through to execution and delivery, keeping stakeholders informed and updated throughout the process
• Execute localized tests across CRM channels, ensuring communications are relevant and resonant for customers in different markets
• Build, QA and deploy multi-channel campaigns across email, push notifications, in-app messages, WhatsApp, and SMS, primarily using Braze
• Collaborate closely with internal stakeholders across the business to understand their needs and translate them into effective, on-brand communications
• Monitor and report on campaign performance, sharing insights and learnings with the broader team
• Leverage AI tools and systems to support day-to-day execution, improve the quality and efficiency of communications, and contribute to LCM excellence across the team
• Identify opportunities to improve the ticket management and execution process to increase efficiency and quality at scale

Requirements

• 3+ years of experience in lifecycle, CRM, or retention marketing
• Hands-on experience with CRM/customer engagement platforms; Braze experience strongly preferred
• Strong working knowledge of CRM channels including email, push notifications, in-app messages, WhatsApp, and SMS
• Experience with personalization and localization logic across multiple markets
• Familiarity with AI tools and systems, both to enhance your own productivity and to drive LCM excellence through smarter, more efficient campaign execution
• Excellent project management skills with the ability to manage a high volume of simultaneous requests with the right prioritization
• Basic HTML knowledge for building, editing and ensuring quality and personalization

Pay

The starting base salary range for this position is typically $96,000-$108,000. In the U.S., Remitly employees are shareholders in our Company and equity is part of our total compensation plan.

Benefits

• Flexible paid time off
• Health, dental, and vision + 401k plan with company matching
• Paid parental, medical, military and family care leave
• Mental Health & Family Forming Benefits
• Employee Stock Purchase Plan (ESPP)
• Continuing education

Schedule

We embrace a collaborative, hybrid model, with 3 days a week spent connecting and creating in our downtown Seattle office.