Lifecycle Marketing Associate

Responsibilities

• Planning, executing, and QA’ing lifecycle campaigns from start to finish.
• Developing campaign, audience, and testing strategies aligned with company goals and KPIs.
• Setting up, QA’ing, and managing lifecycle campaigns, automated triggers, and transactional communications across email, push, in-app messages, and SMS.
• Updating and maintaining a high volume of unique content cards in Stride’s native app.
• Updating email HTML and templates to meet campaign requirements and copy structure.
• Building, managing, and updating the marketing campaign calendar tied to product launches, seasonal opportunities, promotional moments, and nurture content.
• Design & Content Development: Partnering with the Brand team and external resources to maintain template designs and develop graphics and illustrations in Canva or Figma. Developing copy and subject lines that align with brand voice. Creating thorough copy briefs with clear guidelines for copywriters, then managing the copy development, review, and approval process.
• Campaign Analysis, Reporting, and Optimization: Tracking, analyzing, and summarizing campaign performance metrics, including open, click, and unsubscribe rates. Analyzing A/B tests, defining learnings, and making recommendations for optimization. Reporting on campaign performance and insights across the organization.

Qualifications

• Hands-on Braze experience at a highly proficient level—typically reflecting 2+ years—building, coding, and QA'ing campaigns and canvases across email, in-app notifications, SMS, push notifications, content cards, and multi-channel campaigns, including HTML template updates, their native AI tools, complex audience segmentation (15+ filters), delivery validation, and Liquid logic for personalization.
• Experience using Braze's reporting and diagnostic tools—including Report Builder and User Lookup—to analyze campaign performance, troubleshoot user journeys, and translate results into Google Sheets and/or Excel.
• Familiarity with project or task management tools (e.g., Asana).
• Basic graphic design skills (e.g., Canva).
• Basic content management system experience (e.g., Squarespace).
• Consumer copywriting and editing experience, including crafting or refining subject lines, headlines, and other campaign copy for fit and clarity.
• Leveraging both generative AI and platform-native AI for campaign build and optimization.
• Experience in startup, e-commerce, and/or insurance environments.