Associate Lifecycle Marketing Manager

Lifecycle Marketing & Campaign Execution

• Plan, build, and deploy email and SMS campaigns supporting product launches, promotions, and brand initiatives.
• Manage and optimize automated lifecycle flows including welcome, abandoned cart, post-purchase, and retention programs.
• Ensure campaigns align with brand messaging, marketing calendars, and business goals.

Performance Optimization & Testing

• Analyze campaign performance using metrics like open rates, click-through rates, conversion rates, and revenue attribution.
• Conduct A/B testing on subject lines, creative, segmentation strategies, and send timing to improve campaign performance.
• Identify opportunities to enhance customer engagement, retention, and lifetime value through data-driven insights.

Audience Segmentation & Personalization

• Build and manage audience segmentation strategies for delivering relevant and personalized customer experiences.
• Leverage behavioral and purchase data to optimize targeting and messaging across lifecycle campaigns.
• Support the development of customer journey strategies enhancing engagement across the marketing funnel.

Cross-Functional Collaboration

• Partner with creative teams to develop engaging email and SMS content and design.
• Work with digital marketing teams to ensure lifecycle campaigns align with paid media, website promotions, and overall digital marketing strategy.
• Coordinate with product, brand, and merchandising teams to support key launches and campaigns.

Platform Management & Reporting

• Manage campaigns within email marketing platforms such as Klaviyo, HubSpot, or similar tools.
• Maintain campaign calendars and ensure timely execution of lifecycle initiatives.
• Develop regular reports and performance insights to guide future marketing strategies.