Associate Marketing Manager, Lifecycle

Responsibilities

• Plan and oversee execution of timely email, SMS and push notification campaigns to customers.
• Drive the lifecycle campaign/content calendar, partnering with cross-functional teams.
• Deliver reporting and analytics and optimization recommendations.
• Work to enhance process and campaign performance to accelerate channel performance.

Requirements

• This is an on-site position (Monday through Thursday) based out of our Northbrook, IL office with the flexibility to work remotely on Fridays.
• Collaborate on the management of lifecycle campaign calendar including content, send cadence, and audience selections for US and Canada programs.
• Own the creative briefing process for bulk email, SMS, and push for US and Canada core programs.
• Collaborate on the planning and execution of the email personalization strategy, email versioning and dynamic content plans.
• Partner with the e-commerce team to develop a seamless linking strategy.
• Continually refine production and deployment processes to accelerate lifecycle marketing initiatives.
• Collaborate with program managers (Gift Registry, Crate and Barrel Credit Card, Design Trade Program and others) to develop segmented lifecycle campaigns.
• Stay up to date on email best practices and research the competitive landscape to identify new opportunities.
• Develop presentations and communicate lifecycle strategies and performance with other teams across the organization.
• Collaborate on lifecycle marketing test plan development to optimize channel performance.
• Manage reporting for weekly/monthly/ad hoc channel/campaign reporting, identifying and applying actionable insights, as well as deep dives into customer segmentation and email channel trends.
• Manage the QA process for email, SMS, and push campaigns.
• Manage day to day oversight of Email Coordinator.

Qualifications

• Possess a complete understanding of ESPs, specifically Salesforce Marketing Cloud, email deliverability best practices and CAN-SPAM Compliance.
• Strong knowledge of retail promotional tactics and customer messaging best practices.
• Ability to work cross-functionally with multiple partners and effectively gather varying feedback and inputs and develop appropriate action plans to address requirements.
• Strong problem solving skills, detail-oriented, organizational and analytical skills, and ability to multi-task in a fast-paced environment.
• Strong project and time management skills.
• Strong interpersonal and strong communication skills.