Senior Integrated Campaign Manager
for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). Do NOT repeat the job title as a heading (the page already shows it) and do NOT put Job ID / requisition numbers as headings — fold minor metadata into a short
or drop it. Preserve ALL substantive information; do NOT invent or summarize away detail. Remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions. IMPORTANT: include a section ONLY when the posting has real, specific content for it — never emit a heading followed by filler/placeholder text (e.g. "commensurate with experience", "not specified", "N/A", "varies", "TBD") and never create Pay/Schedule/Benefits sections unless the posting actually states them. Prefer a few substantive sections over many thin ones. Output ONLY the HTML fragment — no /, no markdown code fences. We need to decide which sections to include based on content. The posting includes: - About Coursera + Udemy (company description) - Why join us now? (mission) - Shape What Comes Next (impact) - Coursera + Udemy lets you choose the best way to work... (work flexibility) - About This Role (description) - About Your Skills (list of skills) - What You'll Be Doing (responsibilities) - Qualifications (list) - Compensation (pay zones) - US Pay Zones (list) - Application Window (dates) - but this is application instruction? It's metadata about posting date and window; we might drop as minor metadata? The instruction says remove application instructions. The posting date and window could be considered metadata; we can fold into a short
or drop. Probably drop. - Also there is EEO etc which we must remove. We need to map to allowed headings: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We have content for: - About the role: we have "About This Role" description. Could map to About the role. - Responsibilities: we have "What You'll Be Doing" (list of responsibilities). Could map to Responsibilities. - Requirements: maybe Qualifications? The posting has "Qualifications" and also "About Your Skills". Could treat Qualifications as Requirements? But we have separate headings for Qualifications and Skills. The instruction list includes Qualifications and Skills as possible headings. So we can have both. - Skills: we have "About Your Skills" list. - Pay: we have Compensation section with pay zones. - Benefits: we have mention of benefits in compensation paragraph: "Our total rewards package goes beyond salary, with comprehensive health and wellness benefits, bonus and RSU equity programs, and global perks". That's substantive. So we can include Benefits. - Schedule: not mentioned; we should not create Schedule section. - About the company? Not in allowed headings; but we could maybe include as About the role? Actually "About Coursera + Udemy" is company overview, not role. The allowed headings do not include About the company. Should we include it? The instruction says use
for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). It doesn't forbid other headings, but says "use for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule)". It implies we should stick to those headings. Probably we should only include those headings that have content. The company description could be placed under About the role? But that's not accurate. However we could treat "About Coursera + Udemy" as part of About the role? Might be okay to include as a
before sections, not as a heading. The instruction: "Do NOT repeat the job title as a heading (the page already shows it) and do NOT put Job ID / requisition numbers as headings — fold minor metadata into a short
or drop it." It doesn't forbid other headings, but to be safe we can include company description as a
without heading, or maybe under a heading like "About the company" but that's not in list. Safer to not add extra heading; just include as a paragraph before sections. Thus output:
About Coursera + Udemy ...
ThenAbout the role
with paragraph from "About This Role". ThenResponsibilities
with- items from "What You'll Be Doing".
Then
Requirements
maybe from Qualifications? But we also have Qualifications heading. Actually we have both Qualifications and Skills. The list of headings includes Qualifications and Skills. So we can have Qualifications for the qualifications list, and Skills for the skills list. Requirements maybe not needed. But we could also put Qualifications under Requirements? The instruction list includes Requirements as a possible heading; we could use it for the qualifications list. But we also have Qualifications heading; we could use both. However we should avoid thin sections. Let's see content: Qualifications list: - Experience with 8+ years in integrated marketing, campaign marketing, or partner marketing, ideally for a D2C content or subscription business. - Demonstrated history of owning cross-channel campaign calendars end-to-end, from on-time delivery through the revenue or engagement outcomes each campaign is built to drive. - Experience coordinating across creative, channel, product, and data teams to align them around a single launch plan. - Background in analytical work, including sizing campaign impact and using analysis to prioritize the next cycle's initiatives. - Experience marketing new content, courses, or product launches alongside promotional campaigns. - Demonstrated history of operating across multiple brands or platforms simultaneously. Skills list (About Your Skills): - Campaign Management: Core responsibility for planning and executing end-to-end GTM strategies for content launches. - Cross-Channel Marketing: Critical for orchestrating coordinated multi-channel strategy across on-platform, CRM, and paid media. - Campaign Planning: Fundamental for developing comprehensive launch strategies with coordinated resources and milestones. These are more like skill areas. Could be under Skills heading. Thus we can have:Qualifications
with- of the qualifications.
- . Qualifications bullet points: - Experience with 8+ years in integrated marketing, campaign marketing, or partner marketing, ideally for a D2C content or subscription business. - Demonstrated history of owning cross-channel campaign calendars end-to-end, from on-time delivery through the revenue or engagement outcomes each campaign is built to drive. - Experience coordinating across creative, channel, product, and data teams to align them around a single launch plan. - Background in analytical work, including sizing campaign impact and using analysis to prioritize the next cycle's initiatives. - Experience marketing new content, courses, or product launches alongside promotional campaigns. - Demonstrated history of operating across multiple brands or platforms simultaneously. Skills bullet points (About Your Skills): - Campaign Management Core responsibility for planning and executing end-to-end GTM strategies for content launches. - Cross-Channel Marketing Critical for orchestrating coordinated multi-channel strategy across on-platform, CRM, and paid media. - Campaign Planning Fundamental for developing comprehensive launch strategies with coordinated resources and milestones. Note: The original had line breaks but no punctuation after each heading. We'll keep as is. Compensation paragraph: "Compensation This role is available in the following US Pay Zones: US Zone 3: $139,000 - $173,500 US Zone 4: $129,000 - $161,500 At Coursera, we offer competitive, zone-based pay aligned to your location, experience, and role level across four U.S. pay zones. Our total rewards package goes beyond salary, with comprehensive health and wellness benefits, bonus and RSU equity programs, and global perks designed to help you grow and thrive wherever you are." We need to keep that. US Pay Zones list: "US Pay Zones US-Z1: Bay AreaUS-Z2: NYC and Seattle MetroUS-Z3: CA
Skills
with- of the skills.
We could also have Responsibilities as above.
Pay: we have compensation details.
Benefits: we have benefits description.
Thus sections: About the role, Responsibilities, Qualifications, Skills, Pay, Benefits.
We should not include Schedule.
Now we need to preserve all substantive information, not invent or summarize away detail. So we need to include the exact text from the posting for each bullet, preserving details.
Let's extract exact text.
About Coursera + Udemy paragraph:
"About Coursera + Udemy Coursera and Udemy are now one company, bringing together two mission-driven brands to create the world’s most powerful platform for turning learning into progress. Together, we help more than 300 million learners and 12,000+ enterprise customers build the skills they need for a world being reshaped by AI. Read more about the combined company by visiting our blog."
We need to keep that as a paragraph.
Why join us now? paragraph:
"Why join us now? AI is transforming how people learn, work, and grow, and the need for new skills has never been greater. Coursera brings trusted content and credentials from leading university and industry partners, while Udemy brings a dynamic skills marketplace and global network of real-world experts. By combining these strengths, we can connect more people and organizations to the skills they need, when they need them."
Shape What Comes Next paragraph:
"Shape What Comes Next By joining our team, you’ll have the opportunity to reshape how the world learns and applies skills—and help millions of people participate in the new economy. Bring your ideas, expertise, and perspective to meaningful work that can make a difference at global scale."
Work flexibility paragraph:
"Coursera + Udemy lets you choose the best way to work, whether it’s from home, an office, or a collaboration space. We’re a globally distributed team that comes together intentionally for collaboration, complex problem-solving, and key milestones — creating opportunities for teams to come together."
We could include these as part of a general intro; maybe combine into a single paragraph or multiple
. The instruction: preserve ALL substantive information. So we should keep them. Could be multiple
elements. Now About This Role paragraph: "About This Role Within our Consumer organization, you'll drive end-to-end go-to-market strategy for Coursera's key new content launches. The Lifecycle Marketing team converts owned demand into revenue and maximizes learner lifetime value by connecting new content, promotions, and seasonal moments into coordinated campaigns that progress learners from first purchase through renewal. You'll partner with cross-functional stakeholders to define success metrics, size expected impact, build the GTM plan, and own the execution and results. In this role, you'll make the scope and timeline calls that keep campaigns moving while remaining accountable for the business outcomes each campaign delivers." We need to keep that. What You'll Be Doing bullet points (these are sentences): - Define what success looks like before launch by setting clear success metrics and sizing expected impact, then make recommendations on scope and timeline tradeoffs when stakeholder inputs conflict. - Treat each content launch as a business outcome, not a scheduling exercise—sequence launches against clear business goals and explain the strategic reasoning behind each campaign structure. - Convert business goals into campaign briefs scoped appropriately for content value and category, enabling creative, channel, and lifecycle teams to execute coordinated multi-channel strategies. - Orchestrate On-Platform Marketing, CRM, Paid Media, and Product teams around a single launch plan while partnering closely with Content and Category Management to ensure proper market positioning. - Track what each content launch is built to drive, partner with Data Science to measure outcomes, and feed results into quarterly planning cycles. We need to keep each as