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Senior Integrated Campaign Manager

Coursera · United States · 3 wk ago
RemoteRemoteMarketing$139k–$174k/yrFull-time
We need to output HTML fragment with sections: headings

for sections like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. Only include sections that have real specific content. Need to parse the posting. We have content: "About Coursera + Udemy" intro, but that's company description; not a section heading? The instruction: use

for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). So we need to map content to these headings. We have "About this role:" which is about the role. So we can have

About the role

with paragraph(s) describing role. We have "About your skills:" which is skills. So

Skills

with list. We have "What you'll be doing:" which is responsibilities. So

Responsibilities

with list. We have "Qualifications:" which is qualifications. So

Qualifications

with list. We have "Compensation" section with pay zones. So

Pay

with paragraph(s) describing pay zones. We have benefits: "At Coursera, we offer competitive, zone-based pay ... total rewards package goes beyond salary, with comprehensive health and wellness benefits, bonus and RSU equity programs, and global perks". That's benefits. So

Benefits

with paragraph. Schedule: Not mentioned. So we omit Schedule. We also have "Application Window" etc - that's metadata; we should fold minor metadata into a short

or drop it. The instruction: do NOT put Job ID / requisition numbers as headings — fold minor metadata into a short

or drop it. So we could include a short paragraph for posting date and application window maybe as a

after sections? But they said remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions. The "Application Window: Posting Date: September 23, 2026. We anticipate the application window will be open until October 7, 2026." is application instructions? It's about timing; maybe we can keep as a short

but not as heading. However they said remove application instructions. Might be safer to drop that metadata. Also the EEO statement at end: remove. Thus final HTML: sections: About the role, Responsibilities, Skills, Qualifications, Pay, Benefits. Possibly also "About Coursera + Udemy" as intro? Not a heading; we could include as a

before sections. The instruction: do NOT repeat the job title as a heading (the page already shows it) and do NOT put Job ID / requisition numbers as headings — fold minor metadata into a short

or drop it. The intro about Coursera + Udemy is company description; could be a

before sections. We need to preserve ALL substantive information; do not invent or summarize away detail. So we need to keep details from each section. Let's extract each. About this role: "Within our Consumer organization, you'll drive end-to-end go-to-market strategy for Coursera's key new content launches. The Lifecycle Marketing team converts owned demand into revenue and maximizes learner lifetime value by connecting new content, promotions, and seasonal moments into coordinated campaigns that progress learners from first purchase through renewal. You'll partner with cross-functional stakeholders to define success metrics, size expected impact, build the GTM plan, and own the execution and results. In this role, you'll make the scope and timeline calls that keep campaigns moving while remaining accountable for the business outcomes each campaign delivers." We'll put that in

maybe multiple sentences; could be one

. Skills: "About your skills:" then bullet list: - Campaign Management Core responsibility for planning and executing end-to-end GTM strategies for content launches. - Cross-Channel Marketing Critical for orchestrating coordinated multi-channel strategy across on-platform, CRM, and paid media. - Campaign Planning Fundamental for developing comprehensive launch strategies with coordinated resources and milestones. We need to preserve detail; maybe each as

  • . Responsibilities: "What you'll be doing:" then list of actions separated by periods. Let's break into list items: - Define what success looks like before launch by setting clear success metrics and sizing expected impact, then make recommendations on scope and timeline tradeoffs when stakeholder inputs conflict. - Treat each content launch as a business outcome, not a scheduling exercise—sequence launches against clear business goals and explain the strategic reasoning behind each campaign structure. - Convert business goals into campaign briefs scoped appropriately for content value and category, enabling creative, channel, and lifecycle teams to execute coordinated multi-channel strategies. - Orchestrate On-Platform Marketing, CRM, Paid Media, and Product teams around a single launch plan while partnering closely with Content and Category Management to ensure proper market positioning. - Track what each content launch is built to drive, partner with Data Science to measure outcomes, and feed results into quarterly planning cycles. We'll put each as
  • . Qualifications: "Qualifications:" then list: - Experience with 8+ years in integrated marketing, campaign marketing, or partner marketing, ideally for a D2C content or subscription business. - Demonstrated history of owning cross-channel campaign calendars end-to-end, from on-time delivery through the revenue or engagement outcomes each campaign is built to drive. - Experience coordinating across creative, channel, product, and data teams to align them around a single launch plan. - Background in analytical work, including sizing campaign impact and using analysis to prioritize the next cycle's initiatives. - Experience marketing new content, courses, or product launches alongside promotional campaigns. - Demonstrated history of operating across multiple brands or platforms simultaneously. We'll put each as
  • . Pay: "Compensation This role is available in the following US Pay Zones: US Zone 3: $139,000 - $173,500 US Zone 4: $129,000 - $161,500 At Coursera, we offer competitive, zone-based pay aligned to your location, experience, and role level across four U.S. pay zones." We need to include details: mention zones and ranges. Also mention zone definitions? The posting includes US Pay Zones list after that. That's part of compensation details. So we should include that as well. The list: US-Z1: Bay Area US-Z2: NYC and Seattle Metro US-Z3: CA, WA, NY, NJ, CO, CT, DC, GA, IL, MA, MD, OR, RI, TX, VA US-Z4: AK, AZ, DE, FL, HI, ID, IN, IA, KS, KY, MI, MN, MO, MT, NC, NV, NH, OH, OK, PA, SC, TN, UT, VT, WI We should preserve that. So in Pay section we can have a

    with the pay zone ranges and then maybe a

      for zone definitions? But the instruction: Use
      • for any list of duties/requirements/benefits. For pay zone definitions, it's a list; we could use
          . However they said use
          • for any list of duties/requirements/benefits. Not strictly prohibited for other lists, but we can still use
              for clarity. Might be okay. Benefits: "At Coursera, we offer competitive, zone-based pay aligned to your location, experience, and role level across four U.S. pay zones. Our total rewards package goes beyond salary, with comprehensive health and wellness benefits, bonus and RSU equity programs, and global perks designed to help you grow and thrive wherever you are." We already used part of that in Pay; but we can separate: Pay section includes salary ranges and zone definitions; Benefits section includes health and wellness benefits, bonus and RSU equity programs, global perks. We need to avoid duplication. The sentence about competitive zone-based pay appears in both; we can keep it in Pay and not repeat in Benefits. Benefits: "Our total rewards package goes beyond salary, with comprehensive health and wellness benefits, bonus and RSU equity programs, and global perks designed to help you grow and thrive wherever you are." We'll put that as

              . Now we need to output only HTML fragment, no /, no markdown. Let's craft:

              About Coursera + Udemy ...

              maybe include intro paragraph. But the intro includes multiple paragraphs: "About Coursera + Udemy Coursera and Udemy are now one company, bringing together two mission-driven brands to create the world’s most powerful platform for turning learning into progress. Together, we help more than 300 million learners and 12,000+ enterprise customers build the skills they need for a world being reshaped by AI. Read more about the combined company by visiting our blog. Why join us now? AI is transforming how people learn, work, and grow, and the need for new skills has never been greater. Coursera brings trusted content and credentials from leading university and industry partners, while Udemy brings a dynamic skills marketplace and global network of real-world experts. By combining these strengths, we can connect more people and organizations to the skills they need, when they need them. Shape What Comes Next By joining our team, you’ll have the opportunity to reshape how the world learns and applies skills—and help millions of people participate in the new economy. Bring your ideas, expertise, and perspective to meaningful work that can make a difference at global scale. Coursera + Udemy lets you choose the best way to work, whether it’s from home, an office, or a collaboration space. We’re a globally distributed team that comes together intentionally for collaboration, complex problem-solving, and key milestones — creating opportunities for teams to come together. If you’re ready to make a global impact, help scale unique products across Coursera + Udemy, and grow your career, apply below." We can keep that as a

              (maybe multiple

              but we can combine). It's substantive; we should keep. Now sections. Let's produce:

              About Coursera + Udemy ...

              About the role

              Within our Consumer organization, you'll drive end-to-end go-to-market strategy for Coursera's key new content launches. The Lifecycle Marketing team converts owned demand into revenue and maximizes learner lifetime value by connecting new content, promotions, and seasonal moments into coordinated campaigns that progress learners from first purchase through renewal. You'll partner with cross-functional stakeholders to define success metrics, size expected impact, build the GTM plan, and own the execution and results. In this role, you'll make the scope and timeline calls that keep campaigns moving while remaining accountable for the business outcomes each campaign delivers.

              Responsibilities

              • Define what success looks like before launch by setting clear success metrics and sizing expected impact, then make recommendations on scope and timeline tradeoffs when stakeholder inputs conflict.
              • Treat each content launch as a business outcome, not a scheduling exercise—sequence launches against clear business goals and explain the strategic reasoning behind each campaign structure.
              • Convert business goals into campaign briefs scoped appropriately for content value and category, enabling creative, channel, and lifecycle teams to execute coordinated multi-channel strategies.
              • Orchestrate On-Platform Marketing, CRM, Paid Media, and Product teams around a single launch plan while partnering closely with Content and Category Management to ensure proper market positioning.
              • Track what each content launch is built to drive, partner with Data Science to measure outcomes, and feed results into quarterly planning cycles.

              Skills

              • Campaign Management: Core responsibility for planning and executing end-to-end GTM strategies for content launches.
              • Cross-Channel Marketing: Critical for orchestrating coordinated multi-channel strategy across on-platform,

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