Senior Integrated Campaign Manager

About the role

The Senior Integrated Campaign Manager will lead the development and execution of a global demand generation strategy and campaigns calendar, uniting the cross-functional marketing team around Glean's core campaigns. They will design the end-to-end campaign architecture, including the full-funnel content engine, channel strategies, promotional offers, program mix, and hand-offs from marketing to sales. This role requires hands-on experience designing and implementing campaign infrastructure and a full-funnel demand generation mix, including budget ownership and cross-channel investment planning.

The ideal candidate will thrive at the intersection of creativity and business impact. They will infuse campaigns with bold, original concepts and formats, pushing beyond standard playbooks to create standout, memorable campaigns that cut through the noise. They will also demonstrate analytical fluency, comfortable diagnosing funnel health and building clear, executive-ready reporting. Diplomatic and team-oriented, they will bring energy and collaboration into their cross-functional relationships, driving team cohesion and fostering a win-together culture.

Requirements

• 8+ years of progressive demand generation experience, with at least 3 years of integrated campaign experience; preferably in designing B2B campaigns for CIO/IT leader personas.
• Hands-on experience designing and implementing campaign infrastructure and a full-funnel demand generation mix, including budget ownership and cross-channel investment planning.
• A proven track record of driving significant lead and pipeline growth.
• Analytical fluency, comfortable diagnosing funnel health and building clear, executive-ready reporting.
• Diplomatic, team-oriented leader who can build alliances, align team members around shared goals, and keep stakeholders focused on a strategic direction.

Qualifications

• Experience in B2B marketing, particularly for IT and CIO leaders.
• Strong project management and organizational skills.
• Ability to work effectively in a fast-paced, dynamic environment.
• Excellent communication and interpersonal skills.
• Knowledge of marketing automation tools and CRM systems.

Skills

• Strategic thinking and ability to translate strategy into action.
• Strong analytical skills with the ability to diagnose and optimize campaign performance.
• Experience with campaign management software and tools.
• Ability to collaborate effectively with cross-functional teams.
• Expertise in creating and executing multi-channel marketing campaigns.

Benefits

• Competitive compensation, including a standard base salary range of $165,000 - $187,000 annually.
• Comprehensive benefits package including medical, vision, dental coverage, generous time-off policy, and the opportunity to contribute to a 401(k) plan.
• Home office improvement stipend, annual education and wellness stipends, and healthy lunches daily.
• Regular company events and a vibrant company culture.
• Commitment to diversity and inclusion.