Jobs · Marketing · California

Senior Integrated Campaigns Manager

Vercel Corp · San Francisco, CA · 1 wk ago
Marketing$150k–$207k/yrFull-time
Marketing San Francisco Full Time Senior Integrated Campaigns Manager Careers /Marketing Marketing San Francisco Full Time About Vercel Vercel is the agentic infrastructure company, freeing people and agents to ship what's next. For more than a decade we've helped builders move from idea to production with speed, security, and exceptional developer experience. Now we're scaling our products for both agents and people to ship and run software, built in the open and trusted by OpenAI, PayPal, Ramp, Supreme, and millions of developers worldwide. About The Role As our Integrated Campaign Manager you will execute global, multi-channel campaigns that drive awareness, adoption, and pipeline for Vercel's platform and developer tools. This will include building and leading Vercel’s executive engagement program, creating high-impact experiences that deepen strategic relationships, strengthen Vercel’s position with senior technology leaders, and accelerate enterprise growth. You will own the full lifecycle of a portfolio of executive campaigns & programs including executive roundtables, advisory councils, and thought leadership. At the center of this portfolio, you will build Vercel’s Executive Briefing Center program from the ground up, turning strategic customer visits into a signature experience that advances priority opportunities and showcases where the web is going. You will partner closely with Sales, Product, Engineering, Marketing, Customer Success, and Vercel’s executive team, representing our brand at its most senior customer touchpoints. This is a builder role. You will define Vercel’s executive engagement strategy, establish the Executive Briefing Center playbook, develop the content and speaker ecosystem, and create the operating model and measurement framework needed to scale the program globally. The role includes in-office anchor days on Monday, Tuesday, and Friday out of our SF office. What You Will Do Own the end-to-end strategy, planning, and execution of Vercel's global integrated campaigns, from big-idea development through channel activation, measurement, and iteration.Translate product and business priorities into campaign narratives and messaging architectures tailored to distinct audiences: developers, full-stack teams, product leaders, and enterprise buyers.Orchestrate multi-channel programs across paid, owned, and earned channels in partnership with Growth, Digital, and Performance Marketing, ensuring every touchpoint ladders up to a unified story.Develop and own Vercel’s executive engagement strategy, defining priority audiences, program formats, annual themes, and engagement journeys aligned with company and go-to-market prioritiesDesign, launch, and operate Vercel’s Executive Briefing Center program, including its intake process, qualification criteria, scheduling workflows, service standards, and measurement frameworkPartner with Sales and account teams to define briefing objectives, build customized agendas, and align each experience to the customer’s business priorities and the opportunity strategyDevelop cohesive executive-level narratives and program themes in partnership with Product Marketing, Brand, Communications, and ContentRecruit, brief, and coach executive and technical speakers, ensuring every interaction is relevant, credible, and consistent with Vercel’s company and product narrativeOwn the end-to-end experience for executive briefings and events, including programming, space design, demos, technology, hospitality, catering, branding, and attendee communicationsBuild and maintain a scalable library of executive content, discussion frameworks, customer stories, briefing modules, and demo experiencesManage program operations, including budgets, vendors, capacity planning, briefing and event calendars, and cross-functional workbacksDefine and report on program performance, including executive engagement, priority-account participation, pipeline influenced, deal acceleration, relationship progression, repeat participation, and attendee satisfaction About You 6+ years of B2B marketing experience, with 3+ years leading integrated or demand generation campaigns — within developer tools, cloud infrastructure or other technical SaaS products.A proven track record of owning full funnel campaigns end to end, with clear pipeline and revenue impact you can point toYou have run high-stakes programs involving C-level customers and internal executives, and you are calm and precise under pressureExceptional program management skills: you juggle many briefings at different stages without letting details slipStrong business acumen and the ability to translate account strategy into a compelling briefing agendaConfident communicator who can brief a CEO, coach a speaker, and negotiate with a vendor in the same afternoonComfortable with a technical audience and product; you can hold your own in conversations about developer platforms, cloud infrastructure, and AIData-oriented: you measure what matters and can articulate program ROI to leadershipBased in or willing to relocate to the San Francisco Bay Area, with flexibility for occasional travel Bonus If You Have built an Executive Briefing Center or exec marketing programs from zero to scaleHave experience with briefing management platforms and CRM reporting (Salesforce)Have worked closely with developer or infrastructure productsHave experience designing physical brand spaces or customer experience centers Benefits & Compensation Competitive compensation package, including equity.Inclusive Healthcare Package.Learn and Grow - we provide mentorship and send you to events that help you build your network and skills.Flexible Time Off.We will provide you the gear you need to do your role, and a WFH budget for you to outfit your space as needed. The San Francisco, CA base pay range for this role is $150,000 - $207,000. Actual salary will be based on job-related skills, experience, and location. Compensation outside of San Francisco may be adjusted based on employee location. The total compensation package may include benefits, equity-based compensation, and eligibility for a company bonus or variable pay program depending on the role. Your recruiter can share more details during the hiring process. Disclosures Privacy: Please review our Job Applicant Privacy Policy for more information on how we handle your data.Equal Opportunity: Vercel is committed to fostering and empowering an inclusive community within our organization. We do not discriminate on the basis of race, religion, color, gender expression or identity, sexual orientation, national origin, citizenship, age, marital status, veteran status, disability status, or any other characteristic protected by law. Vercel encourages everyone to apply for our available positions, even if they don't necessarily check every box on the job description. Apply Now. Tell us why you’d be a good fit for the Senior Integrated Campaigns Manager role. 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Are you currently based in any of these countries? Please note these are the only countries where we are accepting applications United States Germany United Kingdom Argentina Australia Canada India Japan Other Will you require Visa Sponsorship now, or in the future? Yes No Your authorization to work in the country where you live. Please choose the option that describes your work authorization. I am authorized to work in the country due to my nationality I am authorized to work in the country based on a valid work permit and do not need a company to sponsor my visa I am authorized to work in the country based on a valid work permit which needs to be sponsored by the company I work for I am not authorized to work in the country and need visa support Other Do you live in one of the following states? Alabama, Alaska, Delaware, Kansas, Maine, Mississippi, Montana, Nebraska, New Mexico, North Dakota, South Dakota, West Virginia, or Wyoming. Yes No This role is hybrid (3 days/week) based out of our SF office. Are you committing to this hybrid set up? Yes No Where did you first hear about this role? Events Built In LinkedIn Google Search Advertisements Other job boards LLMs (ChatGPT, etc.) I'm a Vercel customer Referral from a Vercel customer Referral from a Vercel team member Social media (X, Instagram, YouTube, etc.) Other Content (news articles, podcasts, blogs) Developer communities (GitHub, Hacker News, Reddit, etc.) Other By submitting my application, I acknowledge that I have read and understand Vercel’s Job Applicant Privacy Notice ↗ Acknowledge/Confirm Please double-check all the information provided above. Ensuring accuracy is crucial, as any errors or omissions may impact the review of your application. I have reviewed and confirmed that all the information provided is accurate and complete. U.S. Standard Demographic Questions. At Vercel, we value belonging and believe in fostering an environment where a diversity of perspectives can thrive. As part of this commitment, we invite you to voluntarily provide demographic information. Your responses will be used (in aggregate only) to help us better understand the diversity of our applicants and identify areas of improvement in our recruitment and hiring process. Your responses, or decision not to respond, will be kept confidential and will only be used in aggregate form for diversity and inclusion efforts. This information will not be associated with your specific application and will not be disclosed to the hiring team or used in the hiring decision in any way. Individuals seeking employment are considered without regard to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, or sexual orientation. Asking the below questions help us comply with federal and state Equal Employment Opportunity/Affirmative Action record keeping, reporting, and other legal requirements. How would you describe your gender identity? (mark all that apply) Man Non-binary Woman I prefer to self-describe I don't wish to answer How would you describe your racial/ethnic background? (mark all that apply) Black or of African descent East Asian Hispanic, Latinx or of Spanish Origin Indigenous, American Indian or Alaska Native Middle Eastern or North African Native Hawaiian or Pacific Islander South Asian Southeast Asian White or European I prefer to self-describe I don't wish to answer How would you describe your sexual orientation? (mark all that apply) Asexual Bisexual and/or pansexual Gay Heterosexual Lesbian Queer I prefer to self-describe I don't wish to answer Do you identify as transgender? 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