Senior Integrated Campaign Manager

About the role

The Senior Integrated Campaign Manager will lead the development and execution of a global demand generation strategy and campaigns calendar, uniting the cross-functional marketing team around Glean's core campaigns. This role requires hands-on experience designing and implementing campaign infrastructure and a full-funnel demand generation mix, including budget ownership and cross-channel investment planning.

This is a highly cross-functional role that sits at the intersection of projects, people, and process. You will orchestrate the planning, execution, and delivery of programs that span product launches, vertical/solution campaigns, market storytelling, and brand moments. Your work will ensure accountability, relentless focus on deadlines, clear communication, and on-time, high-quality delivery – all while managing stakeholders and “making it happen” in a fast-moving environment.

Responsibilities

• Lead the development and execution of a global demand generation strategy and campaigns calendar, uniting the cross-functional marketing team around Glean's core campaigns.
• Design the end-to-end campaign architecture, including the full-funnel content engine, channel strategies, promotional offers, program mix, and hand-offs from marketing to sales.
• Develop trusted relationships and design for integrated collaboration across product marketing, content, creative, web, digital, regional marketing, ABM, events, sales, and enablement teams.
• Consistently measure, analyze, and optimize campaign performance to drive continuous improvement across all aspects of the demand funnel.
• Provide strategic input when collaborating with the marketing operations team to build actionable reports and dashboards, contribute to business reviews, and synthesize findings for the broader marketing team.
• Own and optimize a global demand generation budget, strategically allocating spend for Glean's core campaigns across programs in line with ROI goals.
• Keep testing new messaging angles and timely real-world themes to develop proven, ROI-focused playbooks.

Requirements

• 8+ years of progressive demand generation experience, with at least 3 years of integrated campaign experience; preferably in designing B2B campaigns for CIO/IT leader personas.
• Hands-on experience designing and implementing campaign infrastructure and a full-funnel demand generation mix, including budget ownership and cross-channel investment planning.
• A proven track record of driving significant lead and pipeline growth.
• An analytical fluency, comfortable diagnosing funnel health and building clear, executive-ready reporting.
• A diplomatic, team-oriented leader who brings energy and collaboration into cross-functional relationships, driving team cohesion and fostering a win-together culture.

Qualifications

• Experience in B2B marketing, particularly for IT leaders.
• Strong project management and organizational skills.
• Ability to work effectively in a fast-paced, dynamic environment.
• Excellent communication and interpersonal skills.
• Proven ability to manage multiple projects simultaneously.

Skills

• Strategic thinking and problem-solving skills.
• Experience with CRM systems and marketing automation tools.
• Knowledge of SEO, SEM, and social media marketing.
• Experience with analytics and data-driven decision-making.
• Ability to manage budgets and resources effectively.

Benefits

The standard base salary range for this position is $165,000 - $187,000 annually. Compensation offered will be determined by factors such as location, level, job-related knowledge, skills, and experience. Certain roles may be eligible for variable compensation, equity, and benefits. We offer a comprehensive benefits package including competitive compensation, Medical, Vision, and Dental coverage, generous time-off policy, and the opportunity to contribute to your 401k plan to support your long-term goals.

Pay

The standard base salary range for this position is $165,000 - $187,000 annually.

Schedule

This role is hybrid (4 days a week in our Mountain View or San Francisco office) and you should be prepared to travel for events and workshops.