Senior Campaign Manager

About the role

The Senior Campaign Manager will serve as a strategic partner and trusted consultant to business stakeholders, helping translate marketing objectives into scalable communication solutions that drive measurable outcomes. You will leverage Salesforce Marketing Cloud and related technologies to design, develop, and optimize targeted campaigns that connect clients and prospects with relevant Schwab products, services, and experiences.

Responsibilities

• Serve as a strategic partner and trusted consultant to business stakeholders, translating marketing objectives into scalable communication solutions that drive measurable outcomes.
• Leverage Salesforce Marketing Cloud and related technologies to design, develop, and optimize targeted campaigns that connect clients and prospects with relevant Schwab products, services, and experiences.
• Apply advanced analytical and technical skills to build audience segmentation strategies, automate communications, and enhance campaign effectiveness through data-driven decision making.
• Collaborate closely with marketing, technology, compliance, and creative partners to identify opportunities, solve complex challenges, and implement innovative solutions that improve efficiency, sustainability, and client engagement.
• Analyze data from multiple sources, assess campaign performance, streamline legacy processes, and improve communications through scalable automation and reusable marketing assets.
• Manage changing priorities, influence stakeholders, work through ambiguous requirements or data, and deliver high-quality solutions that support business outcomes and improve client experience.

Requirements

• Bachelor’s degree in Business, Marketing, Computer Science, Information Systems, Analytics, or a related field.
• 5+ years of SQL programming experience with demonstrated ability to develop complex queries and leverage data structures effectively.
• 5+ years of experience in a programming, analytics, consulting, marketing technology, or related role.
• 2+ years of experience developing within Salesforce Marketing Cloud, including audience segmentation, automations, journeys, and data extensions.
• Experience applying analytical thinking and data-driven decision making to solve business and marketing challenges.
• Ability to manage multiple priorities, adapt to changing business needs, and deliver results within tight timelines.
• Strong written, verbal, and interpersonal communication skills with the ability to influence and collaborate across diverse stakeholder groups.
• Demonstrated success building partnerships and serving as a trusted advisor to business teams.
• Strong attention to detail, organizational effectiveness, and workflow management capabilities.
• Proven problem-solving skills with the ability to identify innovative solutions and drive continuous improvement.
• Experience collaborating across technology, business, and creative teams to achieve shared outcomes.

Qualifications

• Financial services industry experience preferred.
• Experience working in Agile environments and using Jira or similar work management tools preferred.
• Familiarity with legal and compliance considerations related to marketing and client communications preferred.
• Experience working with AI agents and coding assistants in environments like GitHub Copilot preferred.
• Experience modernizing or migrating legacy marketing campaigns and processes to contemporary marketing technology platforms preferred.

Skills

• Advanced analytical and technical skills.
• Strong written, verbal, and interpersonal communication skills.
• Ability to manage multiple priorities and deliver results within tight timelines.
• Experience with Salesforce Marketing Cloud, including audience segmentation, automations, journeys, and data extensions.
• Experience with SQL programming and data structures.
• Experience with email communications using AMPscript, HTML, and CSS.
• Experience with reusable and scalable Salesforce Marketing Cloud assets.
• Experience with knowledge management practices and shared documentation repositories.
• Experience with legal and compliance considerations related to marketing and client communications.
• Experience with Agile environments and work management tools.
• Experience with AI agents and coding assistants.
• Experience modernizing or migrating legacy marketing campaigns and processes.

Benefits

• 401(k) with company match and Employee stock purchase plan.
• Paid time off for vacation, volunteering, and 28-day sabbatical after every 5 years of service for eligible positions.
• Paid parental leave and family building benefits.
• Tuition reimbursement.
• Health, dental, and vision insurance.