Senior Campaign Manager

About the role

We are seeking a strategic and results-driven Senior Campaign Manager with strong Account-Based Marketing (ABM) experience to lead targeted, multi-channel campaigns for priority accounts and support regional field marketing initiatives.

Key Responsibilities

• Develop and execute multi-channel ABM campaigns targeting high-value accounts using firmographic, technographic, and behavioral data.
• Collaborate with Sales, Product Marketing, and Content teams to build personalized engagement strategies for buying committees.
• Own campaign performance metrics, including ROI, ROAS, and pipeline contribution.
• Partner with regional field teams to align ABM efforts with local go-to-market strategies.
• Contribute to field marketing strategy and execution, helping elevate team impact and consistency.
• Support event strategy, regional activations, and sales enablement initiatives.
• Develop content necessary for execution, including email, landing page, ad copy, case studies, and blogs.
• Manage campaigns end-to-end, including content calendar, alignment with events, and reporting on success.
• Drive alignment between Sales and Marketing through joint planning, daily management, and shared KPIs.
• Lead ICP definition and account tiering exercises with Sales and Marketing stakeholders.
• Use tools like Salesforce, HubSpot, and marketing automation platforms to track campaign performance.
• Present insights and recommendations to senior leadership for continuous improvement.

Qualifications

• 7+ years in B2B SaaS marketing, with 3+ years in ABM or campaign management.
• Proven ABM campaign ownership.
• Experience partnering directly with sales on named/target accounts.
• Comfort operating across strategy and execution.
• Proven experience in leading cross-functional marketing initiatives.
• Strong understanding of sales intent signals, account tiering, and funnel attribution.
• Excellent communication and leadership skills.
• Experience with Salesforce, HubSpot, ZoomInfo Marketing, or similar platforms is a plus.

Preferred Attributes

• Strategic thinker with a bias for action.
• Comfortable presenting to executive stakeholders.
• Passionate about building scalable marketing programs that drive revenue.
• Relevant bachelor's degree or formal education.

Benefits

Fortive Corporation and all Fortive Companies are proud to be equal opportunity employers. We value and encourage diversity and solicit applications from all qualified applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity or expression, or other characteristics protected by law. Fortive and all Fortive Companies are also committed to providing reasonable accommodations for applicants with disabilities.

Individuals who need a reasonable accommodation because of a disability for any part of the employment application process, please contact us at applyassistance@fortive.com.

The salary range for this position (in local currency) is 114,100.00 - 190,500.00.