Senior Campaign Manager

About the role

The Data Driven Communications team within Charles Schwab's Marketing organization is seeking a Senior Campaign Manager to help translate marketing objectives into scalable communication solutions that drive measurable outcomes.

Responsibilities

• Leverage client insights, behavioral triggers, and advanced marketing technologies to deliver meaningful and relevant interactions across multiple channels.
• Design, develop, and optimize targeted campaigns that connect clients and prospects with relevant Schwab products, services, and experiences.
• Apply advanced analytical and technical skills to build audience segmentation strategies, automate communications, and enhance campaign effectiveness through data-driven decision making.
• Collaborate closely with marketing, technology, compliance, and creative partners to identify opportunities, solve complex challenges, and implement innovative solutions that improve efficiency, sustainability, and client engagement.
• Analyze data from multiple sources, assess campaign performance, streamline legacy processes, and improve communications through scalable automation and reusable marketing assets.
• Manage changing priorities, influence stakeholders, work through ambiguous requirements or data, and deliver high-quality solutions that support business outcomes and improve client experience.

Requirements

• Bachelor’s degree in Business, Marketing, Computer Science, Information Systems, Analytics, or a related field.
• 5+ years of SQL programming experience with demonstrated ability to develop complex queries and leverage data structures effectively.
• 5+ years of experience in a programming, analytics, consulting, marketing technology, or related role.
• 2+ years of experience developing within Salesforce Marketing Cloud, including audience segmentation, automations, journeys, and data extensions.
• Experience applying analytical thinking and data-driven decision making to solve business and marketing challenges.
• Able to manage multiple priorities, adapt to changing business needs, and deliver results within tight timelines.
• Strong written, verbal, and interpersonal communication skills with the ability to influence and collaborate across diverse stakeholder groups.
• Demonstrated success building partnerships and serving as a trusted advisor to business teams.
• Strong attention to detail, organizational effectiveness, and workflow management capabilities.
• Proven problem-solving skills with the ability to identify innovative solutions and drive continuous improvement.
• Experience collaborating across technology, business, and creative teams to achieve shared outcomes.

Preferred Qualifications

• 2+ years of experience developing or maintaining email communications using AMPscript, HTML, and CSS.
• Experience developing reusable and scalable Salesforce Marketing Cloud assets to support enterprise marketing initiatives.
• Experience supporting knowledge management practices and contributing to shared documentation repositories.
• Familiarity with legal and compliance considerations related to marketing and client communications.
• Financial services industry experience.
• Experience working in Agile environments and using Jira or similar work management tools.
• Experience working with AI agents and coding assistants in environments like GitHub Copilot.
• Experience modernizing or migrating legacy marketing campaigns and processes to contemporary marketing technology platforms.