Senior Global Integrated Campaigns Manager

About the role

The Opportunity Nutanix is seeking a Senior Global Integrated Campaigns Manager to lead strategy and execution for finding, engaging, and nurturing prospects and customers across multiple channels. The ideal candidate is a demand gen-centric marketer with a proven track record in campaign execution for a B2B organization.

Responsibilities

• Serve as a seasoned leader in planning narratives for different channels that powerfully resonate with target audiences.
• Influence other stakeholders such as Technical Marketing Teams and work closely with Product Marketing, Competitive Intelligence, Legal, and other team members to drive alignment and execution.
• Develop campaign plans for key audiences and direct execution of the competitive takeout campaign.
• Work with the broader theater marketing teams (AMS, EMEA, and APJ) to ensure alignment and inclusion with the overall campaign strategy.
• Direct all elements of marketing demand gen, including design, development, resourcing, communication, and budgeting.
• Optimize marketing programs through regular measurement and optimization.
• Create and own campaign performance for new business lines by measuring, analyzing, and reporting on the impact of campaign activities on pipeline, revenue, and the demand funnel.
• Partner with key stakeholders to define campaign messaging and customer journeys for target audiences.
• Develop creative strategies and assets for global demand gen and awareness campaigns.
• Establish and maintain the campaign plan and calendar, as well as individual campaign timelines. Coordinate deliverable schedules across marketing and consolidate into a cohesive campaign timeline.
• Create, track, and monitor KPIs to ensure effectiveness and performance of the campaigns.

Requirements

• 7+ years in B2B Global Campaign marketing with field/global marketing teams, alongside 10+ years B2B marketing experience.
• Proven experience planning and executing global plans that drive pipeline and optimize returns.
• Experience in cloud technologies.
• Outstanding communication skills with extraordinary ability to collaborate constructively and cross-functionally.
• Expert knowledge of the demand gen mix and a strong track record of driving rapid lead and revenue growth through highly creative campaigns and programs.
• Expert organizational skills and the ability to prioritize, monitor, and manage multiple work streams.
• Experience with audience segmentation and list acquisition to build prospect lists for advanced targeting.
• Strategic thinker with strong analytical skills to synthesize raw data into actionable campaign optimization strategies for new and existing initiatives.
• Experience with sales and marketing automation, such as Marketo and salesforce.com.

Qualifications

• Bachelor’s degree with a Marketing or Business focus preferred; MBA or advanced business degree a plus.

Skills

• Strategic thinker with strong analytical skills.
• Expert organizational skills.
• Outstanding communication skills.
• Collaborative and cross-functional abilities.
• Experience with sales and marketing automation tools.

Benefits

Details of participation in benefits will be provided if an employee receives an offer of employment. If hired, the employee will be in an "at-will position" and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation program) at any time, including for reasons related to individual performance, Company or individual department/team performance, and market factors.

Pay

The pay range for this position at commencement of employment is expected to be between USD $ 147,200 and USD $ 294,000 per year. However, base pay offered may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, and experience.

Schedule

This role operates in a hybrid capacity, blending the benefits of remote work with the advantages of in-person collaboration. In locations where our workplace policy applies (i.e. San Jose, Durham, Mexico City, Bangalore, Pune, Hoofddorp, Belgrade, Barcelona, Singapore, Sydney and Tokyo), employees are expected to work onsite a minimum of 3 days per week to foster collaboration, team alignment, and access to in-office resources. Workplace type may vary based on location and team requirements. Please speak with your recruiter for details.