Lead Global Integrated Campaign Manager

About the role

The Lead Global Integrated Campaign Manager is responsible for complex, high-visibility globally integrated campaigns with multi-region or multi-portfolio scope. This role translates business priorities into horizontal campaign strategies, drives alignment across teams, and influences execution standards to deliver meaningful pipeline impact.

Here's What You'll Do

• Own strategy, planning, and execution for large-scale multi-region horizontal integrated campaigns tied to priority sales plays; translate business objectives into integrated campaign strategies with clearly defined pipeline and performance outcomes
• Serve as a strategic partner to senior marketing and sales stakeholders, ensuring vertical and regional alignment; partner with international field and partner marketing teams to ensure marketing plans and campaigns are fully integrated and drive global demand and engagement
• Lead advanced campaign performance analysis, insights generation, and optimization recommendations; apply AI-enabled tools and insights to support campaign briefs, personalization, and channel optimization
• Own the creation of comprehensive campaign briefs in partnership with Product Marketing by defining objectives, target audiences, messaging, and creative requirements; collaborate with campaign strategy teams to review and approve content mix and tactics ensuring alignment with business goals
• Establish and evangelize audience-specific and industry-specific thought leadership strategies; ensure vertical campaigns ladder up to horizontal campaigns inclusive of strategy and messaging
• Operate as an innovative thought leader and trusted advisor; mentor, coach, and provide feedback to team members while contributing to department growth through knowledge sharing and coaching on current best practices and market trends

Role Essentials

• 8–10+ years of B2B integrated or growth marketing experience with a proven track record of delivering pipeline impact through horizontal or multi-channel campaigns
• Strong strategic thinking, stakeholder influence, and performance optimization skills with the ability to operate effectively in ambiguous, fast-paced environments
• Proven ability to lead advanced campaign performance analysis and generate actionable insights and optimization recommendations that drive measurable results
• Excellent oral and written communication skills with the ability to interact with executive presence; proven ability to develop and deliver engaging and compelling presentations to diverse audiences
• Excellent leadership, sound judgment, and business acumen with a demonstrated ability to influence, motivate, and mobilize team members and business partners; ability to coach, mentor, and provide timely feedback

About Hyland

Hyland is the pioneer of the Content Innovation Cloud™, delivering ubiquitous enterprise intelligence to organizations with solutions that unlock actionable insights and drive automation. Hyland is committed to creating a positive, inclusive workplace and supporting employee initiatives and giving campaigns that align with their values.

Equal Opportunity Statement

Hyland is an equal opportunity employer. We value diversity and are committed to providing an inclusive workplace for all employees and applicants. Employment decisions are made without regard to any characteristic protected by applicable laws and regulations.