Global Integrated Campaigns Manager

About the role

The Global Integrated Campaigns Manager will drive cross-functional development and execution of global campaign strategies aligned with business objectives, owning pipeline contribution targets and campaign-driven revenue outcomes across regions. This role will deliver quarterly global end-to-end campaign plans covering strategy, messaging, segmentation, tactic mix, budget, enablement, and performance KPIs. They will establish best practices and scalable models for integrated, multi-channel demand programs, design and execute scalable ABM programs, apply a data-driven approach to optimize campaigns, and collaborate with cross-functional stakeholders to ensure consistent global execution and improve lead-to-revenue outcomes.

Responsibilities

• Drive cross-functional development and execution of global campaign strategies aligned with business objectives, owning pipeline contribution targets and campaign-driven revenue outcomes across regions.
• Deliver quarterly global end-to-end campaign plans covering strategy, messaging, segmentation, tactic mix, budget, enablement, and performance KPIs.
• Establish best practices and scalable models for integrated, multi-channel demand programs.
• Build integrated, full-funnel multichannel programs — from lead generation through close — anchored in compelling storytelling across the buyer journey.
• Design and execute scalable ABM programs across 1:few and 1:many motions, using digital engagement, personalized content, events, and direct mail to influence stakeholders in target accounts.
• Apply a data-driven approach to continuously optimize campaigns, making strategic tradeoffs across channels, audiences, and investments to maximize outcomes.
• Drive cross-functional alignment with Field Marketing, Partner Marketing, Sales, BDR/SDR, and Customer Success to ensure consistent global execution and improve lead-to-revenue outcomes.
• Collaborate with Marketing Operations, Sales Ops, and Analytics to advance attribution, lead scoring, dashboards, and campaign measurement standards.

Requirements

Proven experience building integrated, multi-channel B2B demand generation and ABM campaigns, with clear ownership of strategy, execution, and performance measurement. Proven track record of driving measurable pipeline impact and contributing to revenue growth through global or regional campaigns. Proficiency with Martech tools (e.g., Marketo, Salesforce, 6sense) and strong data literacy for campaign attribution, lead scoring, reporting, and optimization. Deep understanding of buyer journeys, lifecycle stages, and buying groups, applied to campaign strategies that generate pipeline and accelerate deals. Ability to operate independently, define new approaches, and distill complex marketing strategies into clear, actionable plans. Demonstrated ability to influence cross-functional stakeholders and align teams around shared business goals. Strong track record of building high-performing, repeatable programs that scale globally and deliver meaningful pipeline and revenue results. Adaptable to fast-moving tech environments, able to shift priorities quickly while maintaining structured execution.

Qualifications

Proven experience building integrated, multi-channel B2B demand generation and ABM campaigns, with clear ownership of strategy, execution, and performance measurement. Proven track record of driving measurable pipeline impact and contributing to revenue growth through global or regional campaigns. Proficiency with Martech tools (e.g., Marketo, Salesforce, 6sense) and strong data literacy for campaign attribution, lead scoring, reporting, and optimization. Deep understanding of buyer journeys, lifecycle stages, and buying groups, applied to campaign strategies that generate pipeline and accelerate deals. Ability to operate independently, define new approaches, and distill complex marketing strategies into clear, actionable plans. Demonstrated ability to influence cross-functional stakeholders and align teams around shared business goals. Strong track record of building high-performing, repeatable programs that scale globally and deliver meaningful pipeline and revenue results. Adaptable to fast-moving tech environments, able to shift priorities quickly while maintaining structured execution.

Skills

Strong writing and content development skills for campaign and enablement assets. Proven experience in B2B SaaS, ideally within cybersecurity or IT-focused markets. Familiarity with BI and data enrichment tools (e.g., Tableau, ZoomInfo).

Benefits

Competitive compensation, remote-first culture, high-growth, collaborative environment with inclusive teams, flexible Paid Time Off policies, parental leave, comprehensive health coverage, home office setup support, LastPass Families free account for up to 5 members, continuous learning and development opportunities, peer-to-peer recognition, employee assistance program, remote work stipend, short-term or remote-centric work arrangements.

Pay

US Pay Range: $119,200 - $125,000 USD