Integrated Campaign Manager

Essential Duties And Responsibilities

• Own integrated campaign strategy and execution for the Client and Supplier segments.
• Build and manage multi-channel campaign plans across email, paid media, nurture, web, and sales-supported programs.
• Align campaigns to segment priorities, pipeline goals, and revenue objectives.
• Identify content, program, and journey gaps that limit performance and partner cross-functionally to close them.
• Drive measurable contribution to sourced pipeline, influenced pipeline, lead progression, and conversion.
• Monitor campaign performance and make optimization recommendations across targeting, messaging, offers, sequencing, and channels.
• Partner with Marketing Operations and Analytics to ensure campaigns are measurable, well tracked, and tied to business outcomes.
• Deliver clear performance updates, insights, and recommendations to senior leadership.
• Lead campaign execution across Product Marketing, Marketing Ops, Digital, Sales, SDRs, regional teams, and external partners.
• Maintain campaign plans, timelines, milestones, and dependencies in Wrike.
• Ensure campaign launches are coordinated, on time, and aligned to business priorities.

Cross-Functional Leadership

• Lead campaign execution across Product Marketing, Marketing Ops, Digital, Sales, SDRs, regional teams, and external partners.
• Maintain campaign plans, timelines, milestones, and dependencies in Wrike.
• Ensure campaign launches are coordinated, on time, and aligned to business priorities.
• Influence stakeholders and drive decisions that improve campaign performance and execution speed.

Always-On and Lifecycle Programs

• Oversee always-on programs within the Client and Supplier segments, including nurtures, retargeting, and sales-support messaging.
• Continuously improve customer and prospect engagement through testing, segmentation, and lifecycle optimization.
• Ensure regional and audience variations are incorporated where needed without losing strategic consistency.

Ideal Experience, Education, And Training

• 5 to 8 years of experience in demand generation, integrated campaigns, or B2B marketing.
• Proven success owning campaign strategy and performance tied to pipeline and revenue outcomes.
• Experience managing complex, cross-functional marketing programs with multiple stakeholders.
• Strong analytical skills and ability to use data to diagnose issues, identify opportunities, and improve results.
• Experience with marketing automation and CRM platforms such as Marketo, 6sense and Salesforce.
• Experience across multi-channel campaign execution including ABM, email, paid media, nurture, digital, and sales enablement.
• Strong project leadership, prioritization, and communication skills.
• Experience in B2B marketing with complex buying cycles and multiple personas.
• Experience supporting both acquisition and customer growth motions.
• Familiarity with global campaign execution and regional adaptation.
• Experience managing agencies or external partners.
• Comfort using AI-enabled tools to improve campaign execution, testing, and analysis.
• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Relevant certifications in marketing automation, analytics, or digital marketing are a plus.