Integrated Marketing Campaign Manager

Campaign Planning & End-to-End Execution

Own the build, QA, and launch of omnichannel lifecycle campaigns including onboarding, renewal, retention, move/transfer, and crisis communications sequences.

Translate campaign briefs and strategic frameworks into fully configured journeys and campaigns.

Develop and manage campaign timelines and delivery schedules, ensuring on-time execution across all active workstreams.

Cook up creative, copy, and legal review of workflows, ensuring all campaign assets are accurate, brand-compliant, and ready for deployment.

Cross-Channel Integration & Journey Orchestration

Drive seamless integration of email, SMS, in-app, direct mail, and outbound channels within unified customer journeys, ensuring a cohesive experience across every touchpoint.

Build and manage multi-step, trigger-based campaign sequences that reflect the customer's lifecycle, from onboarding through renewal and churn prevention.

Partner with the Lifecycle team, Retention team and channel owners to identify the optimal channel mix for each campaign objective for maximum impact.

Support crisis communications execution (severe weather, outages) with rapid campaign builds and real-time deployment within established marketing workflows.

Campaign Analysis, Testing & Optimization

Monitor campaign performance across key metrics (open rate, click rate, conversion, churn impact, revenue influence) and deliver regular reporting with actionable insights.

Design and execute creative tests to continuously improve campaign effectiveness and inform future planning cycles.

Partner with analytics and data teams to validate audience lists, track behavioral signals, and ensure measurement frameworks are in place before launching.

Cross-Functional Collaboration

Collaborate with Go-To-Market, Customer Experience, Legal, and Product teams to align campaign messaging, offers, and timing with broader business objectives.

Cook up with creative and content partners to ensure assets are delivered on brief and on schedule.

Maintain clear project documentation, campaign logs, and status updates to keep stakeholders aligned across multiple concurrent workstreams.